National Book Store, a beloved Pinoy brand, has released a heartwarming film about rediscovering passion, creativity, and love for learning. The movie “Passion” follows a mother with an extraordinary secret. After seeing National Book Store’s diverse selection of sulit reads and bestselling books, the mother is triggered to molt her human guise and reveal her true self. This heartwarming and mind-bending narrative captures the love for literature and creativity in Filipinos.
This unexpected transformation symbolizes the constant internal conflict between personal passions and parental duties, resonating deeply with viewers of all ages. As shown in the film, there’s only one place to help us rediscover our love for reading, creativity, and learning — the National Book Store.
To rekindle your passions or plan your back-to-school shopping, you can head to any 240+ National Book Store branches nationwide. They have fantastic deals and sulit bundles, lowest price finds from Best Buy, new and bestselling school supplies from trusted brands, and more!
National Book Store is also revamping its Loyalty Program, Laking National. By signing up for free at lakingnational.com, you can get free cashback every time you shop with your Laking National QR! You may also use your Laking National QR when you shop at their online store here and any official stores on Lazada, Shopee, TikTok, and Zalora.
Shopping at the National Book Store has never been more exciting with these new rewards. And with the release of their film, it just proves that rediscovering our slumbering passions for reading, creativity, and learning at the place Filipinos hold close to their hearts for generations has never been more welcoming.
