FWD Life Insurance (FWD Philippines) has introduced SmartStart Investment-linked Insurance to help bridge the priority and protection gap in the Philippines. A study by FWD Philippines found that 85% of Gen Zs agree that owning insurance is essential, but only 3 out of 10 own life insurance. This highlights a priority gap as they prioritize other essentials over insurance. The lack of awareness among the younger generation on insurance products and services contributes to the Philippines’ low insurance penetration rate, which is less than 2% in the region.
“As the insurer of the next generation, providing innovative, inclusive, customer-centric products to more Filipinos has been our priority as part of our nation-building efforts,” explains FWD Philippines President and CEO Antonio Manuel “Jumbing” De Rosas. “In celebration of our 10th anniversary and to continue our commitment to changing the way young people feel about insurance, we designed a trailblazing product to align with the youth’s behavior to spend on their passions while maximizing value— helping them to celebrate living and build their best future.”
FWD SmartStart Investment-linked Insurance is one of the market’s most affordable entry-level insurance products. SmartStart is perfect for active hustlers with a FIRE (Financial Independence, Retire Early) mindset—people with no dependents, investing in their passions and looking to diversify their finances. Starting at PhP1,800+ per month, benefits include accidental death coverage, waiver of premium, and investment options. Policyholders also have add-on benefit options for life insurance, hospital cash benefits, and critical illness coverage.
For those with limited budgets, there is also SmartStart Lite, perfect for breadwinners looking to get their first insurance to help them raise a family or even support their parents. Starting at PhP1,200+ monthly, policyholders can sustain their responsibilities and keep it within their budget while getting comprehensive coverage for accidental death and critical illness plus a waiver of premium. Life insurance and hospital cash benefits can also be availed as add-on benefits.
Additionally, policyholders can enjoy the Guaranteed Milestone Increase Benefit, which offers a pre-approved one-time increase in coverage amount when they hit significant life milestones— from getting married, having or adopting a baby, owning a new real estate, graduating from university, retiring, to celebrating their policy’s 10th anniversary. Furthermore, customers can get as much as 200% of their policy fees back as a reward for keeping their policy active and paid through the Fee Reinvestment Benefit.
SmartStart was launched alongside The One for Mental well-being, a fully customizable life insurance policy that provides unique access to certified mental health professionals via the ThoughtFull mobile app. Both products were introduced as part of FWD’s 10th anniversary celebrations since establishing roots in the Philippines in 2014.
Celebrate living today and thank yourself later with FWD SmartStart Investment-linked Insurance. Contact an FWD financial advisor today or visit http://www.fwd.com.ph/investment/smartstart/ for more information.
