Michael Kors has released its new Fall 2021 ad campaign for MICHAEL Michael Kors and Michael Kors MEN, starring Bella Hadid, Cindy Bruna, and Geron McKinley. A continuation of the brand’s 2021 theme, “the eye has to travel,” a quote borrowed from the celebrated editor and fashion icon Diana Vreeland. While spring focused on dreaming and summer on escape, the fall 2021 campaign is all about adventure, discovery, and reconnecting with friends.
Shot in Brooklyn and Queens by photographer Sean Thomas and video director Shane Sigler, the campaign captures Bella Hadid and friends meeting up and joyfully journeying across the boroughs for fun, much-missed experiences—from walking the Brooklyn Bridge and biking the boardwalk to taking a moped ride in Long Island City and toasting on a fabulous rooftop.
“As life starts getting back to normal, I think everyone is looking forward to venturing out and exploring,” says Michael Kors. “For fall we’re taking our fans on a journey just outside of Manhattan and reminding them of all the things we’ve missed over the past year and a half. You can feel the energy and excitement of a fresh start in the air.“
The campaign highlights a versatile range of chic dresses and casual separates in a neutral palette of camel, ivory, and moss green. Outerwear is a major focus, with the campaign featuring everything from a classic puffer to a tailored wool-blend coat. Key handbags for the season include the new Karlie and Lina bags, as well as the Hamilton Legacy satchel in Signature print and croc-embossed leather. For men, urban essentials like oversized outerwear and Signature print backpacks with graphic stripes are must-haves for fall.
The global campaign with print ads running in fall issues worldwide is now out in digital outlets, as well as social media platforms and traditional outdoor media placement.
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