Coca-Cola Creations is dropping a remix for its newest limited-edition flavor—a collab with Grammy-nominated artist Marshmello
The brand’s first-ever beverage co-created with an artist, Marshmello‘s limited-edition Coca-Cola bottles the feeling of mixing chart-topping beats in a limited edition drop.
“It was great to collaborate with Coca-Cola on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.“
One might think Marshmello’s Limited Edition Coca-Cola would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola is a refreshing fusion of the artist’s favorite flavors, strawberry, and watermelon, mixed with a great Coca-Cola taste.
“Music—just like Coca-Cola—has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, Marketing Director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit.
“For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola taste, and Marshmello is the perfect collaborator,” she further added. “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world.“
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola invites fans to experience the Melloverse for themselves.
Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola will also be available to purchase in 320ml can x 24 in a case in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with Forpeople on the packaging design.
Taste the mix for yourself as Marshmello’s Limited Edition Coca-Cola Zero Sugar variant drops in Singapore, Malaysia, Thailand, and the Philippines this August. Coca-Cola continues to explore unique innovations and unexpected collaborations driven by creativity and cultural connections.
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