Dimples Romana, an award-winning actress and host, is a mother of three and a toddler. She is passionate about providing the best for her children, allowing them to move and be themselves. Dimples and her son Elio were recently chosen as brand ambassadors for JS Unitrade’s EQ Pants, a trusted diaper brand in the Philippines. The couple is featured in a new TV commercial for the brand, which is currently airing on primetime TV. This support is a testament to the importance of empowering mothers to achieve their baby care goals.
“This is a beautiful milestone for me and my family because this is Elio’s first brand family,” Dimples exclaimed during her recent launch as the new endorser during the JS Unitrade Merchandise Inc., National Conference 2024.
“Whatever brand family we represent, that means we share the same values. So as soon as we found out about EQ Pants and the way they produce quality diapers while making them affordable and approachable for the Filipino family, of course I had to say yes.”
In the new EQ Pants TVC, Dimples and moms discuss EQ Pants’ features, emphasizing its new Bubble Top Sheet that reduces contact with the baby’s skin, helping prevent rashes. They highlight EQ Pants for its economy and quality, with Dimples showcasing her baby in the product. The commercial concludes with Dimples inviting viewers to choose EQ with the tagline, “Ikaw na!” or, more fittingly, “EQaw na!” Check out the new EQ Pants TVC here: https://www.facebook.com/EQDiapers/videos/1457498441573951 and here: https://www.youtube.com/watch?v=he0kjWd6Q40.
Like Dimples, moms can also have peace of mind with EQ Pants, which delivers the best diaper quality. Aside from the new feature, the Bubble Top Sheet, EQ Pants also feature a Soft Cottony Cover with a front-to-back Snug Fit to ensure a comfortable fit on the move, while its Super Absorbent Core keeps baby dry by drawing away urine.
These mommy-and-baby-friendly features give Dimples more time to do other essential tasks. She shared, “The best thing about the EQ Pants is that Elio doesn’t have to change his diaper often, which gives me a lot of time for more important things like bonding with my family.”
With Dimples and her fellow moms in mind, Michelle Acuña, JS Unitrade Marketing Director, said, “We understand the struggles and worries of moms when it comes to the comfort and protection of their babies or toddlers. EQ Pants is carefully designed with that in mind so mom and baby can feel at ease knowing that their baby can happily move around without worries of rashes or leakage for long hours.”
Experience your own “EQaw na!” moment with the EQ Pants, readily available in retail stores nationwide and online platforms so moms can conveniently access them to purchase whenever needed.
Watch EQ’s newest TV commercial featuring Dimples Romana and her adorable son Elio on https://www.facebook.com/EQDiapers/videos/1457498441573951 and here: https://www.youtube.com/watch?v=he0kjWd6Q40.
For more updates, follow EQ’s social media accounts: https://www.facebook.com/EQDiapers, https://www.instagram.com/eqbabydiapersph/, https://www.tiktok.com/@eqdiapersph, and https://www.youtube.com/@eqbabydiapers.
