ASICS SportStyle showcased its Autumn Winter 2025 collection at the Paris Fashion Week Pop-Up, featuring innovative partnerships that redefine sportswear and lifestyle fashion. Filipino stars James Reid, Issa Pressman, and LA Aguinaldo attended the events, which concluded with a Fête de la Musique party.
ASICS has unveiled the first-ever women’s model of its GEL-QUANTUM 360™ VIII sandal-style sneaker, featuring Cecilie Bahnsen’s feminine vision of everyday couture. The shoe features a reworked GEL-QUANTUM 360™ VIII tooling, enhanced comfort with DIVISION SPACE™ technology, and a floral appliquéed upper. The campaign features Danish gymnast, Frida Lund, showcasing the power and delicacy of the design.
The Archisite ORU™ sneaker, designed by architect Kengo Kuma, embodies Kuma’s philosophy of harmonizing nature, technology, and humanity. The shoe’s unique folding upper, reminiscent of origami, reflects the concept of “ORU,” meaning “fold” in Japanese. The doublet x ASICS collaboration took inspiration from Lewis Carroll’s word puzzles, reimagining everyday items with new ideas and techniques. The GEL-KAYANO™ 20 sneaker and customized GEL-NIMBUS™ 10.1 models showcase a unique blend of materials and textures.
ASICS, founded over 60 years ago by Kihachiro Onitsuka, is a leading designer and manufacturer of running shoes, athletic apparel, and accessories. The company’s name is derived from the Latin phrase “Anima Sana In Corpore Sano.” The company’s stripe design on shoes is a registered trademark of ASICS Corporation. In a partnership with Up Thethere, ASICS explored the relationship between the natural and artificial world through the GEL-TERRAIN™ sneaker and apparel line, featuring organic inspiration mixed with synthetic materials and recycled “creatures.”
ASICS showcased its inline products, including GEL-QUANTUM 360™ VIII DIGITUNE, GEL-NIMBUS™ 10.1, Celebration of Sports collection, and GT-2160™, and introduced its “3D Shoes Viewer” to promote sustainability. The SportStyle apparel collection features versatile unisex designs made with recycled materials for comfort and style.
ASICS’ pop-up, inspired by Japanese heritage, features a journey-like concept with draped curtains and white hues. Visitors navigate a two-floor gallery filled with soft fabrics and minimalist aesthetics, emphasizing ASICS’ commitment to comfort and promoting a sound mind and body.
ASICS SportStyle’s Paris Fashion Week Pop-Up event not only unveiled its Autumn Winter 2025 collection but also highlighted the brand’s commitment to creative collaborations that push the boundaries of sportswear and lifestyle fashion.
