SM Supermalls mounted the first-ever Sustainable Fashion Runways in celebration of Earth Month 2023 last Saturday, April 29 at Samsung Hall in SM Aura, Bonifacio Global City in Taguig City.
Sustainable Fashion Runways is a runway show event poised to showcase eco-friendly collections of various fashion designers inside and outside the Philippines. The chosen fashion creators advocate authentic sustainability and eco-friendliness in their designs, products, production and business practices in their fashion labels.
For this premiere season of Sustainable Fashion Runways, the featured fashion labels are Lost Lorelei by Lorelei Bookluck, and Sassy Creations.
One of the featured sustainable fashion designers is Lorelei Bookluck, the creative force behind global eco-friendly resortwear Lost Lorelei. The Australian-Filipina style visionary has been known for her edgy yet laidback designs created for the lifestyle of a globetrotter. She has studied eco-friendly business practices in fashion for five years to ensure integrity in maintaining sustainability from fabric sourcing to production process.
Lorelei Bookluck has been a cover girl of Stylish Magazine, as she was featured in the January 2023 digital issue.
Sustainable Fashion Runways is presented by SM Aura, and co-presented by SM Supermalls & Stylish Magazine and Stylish TV. Stylish Magazine is an online publication that features your daily dose of self-love, style & inspiration. It has since expanded into a television format dubbed as Stylish TV that you may stream online on iWantTFC here, and may be watched in more than 50 countries on The Filipino Channel (TFC) and in the Philippines on MYX Global. Stylish TV ranked on the 37th spot among the Top 50 most watched multicultural shows in the USA, according to a Comscore report. Stylish TV is coming back for a new season on iWantTFC here, The Filipino Channel (TFC) and on MYX Global in July 2023, wherein you may watch the behind the scenes of the Sustainable Fashion Runways episode.
