Experience Travel & Living (ET&L) has been a leading travel and lifestyle magazine for over two decades. Established in 2014, ET&L continues to capture readers’ imaginations with informative and engaging stories that fuel their thirst for exploration.
While the pandemic impacted the travel industry, ET&L survived and thrived by embracing the digital revolution. They’ve strategically expanded their reach beyond print, catering to a new generation of online explorers through “The New Experience” initiative.
This initiative offers a range of digital publications tailored to diverse audiences. EXP It!, a 16-page magazine, targets younger readers with fresh and exciting content on travel, lifestyle, fashion, and technology, all presented in an interactive and engaging format.
EXP Locale, available in both print and digital formats, celebrates the unique character of Philippine cities and regions. It delves into the history, culture, food scene, and local personalities, inspiring readers to explore the country’s hidden gems. This quarterly magazine has dedicated issues highlighting Cebu, Baguio, Pampanga, Surigao, and Zamboanga. Finally, EXP Exclusive caters to high-end clientele seeking exclusive content and experiences.
No matter your target audience, ET&L offers a variety of ways to reach them. EXP It! attracts a younger demographic (18-55, Class ABC+) interested in mainstream travel content and influenced by digital trends.
Experience Travel & Living itself boasts a broader audience (20-50, Class A & B) that includes mainstream travelers, celebrities, and business personalities. This audience enjoys local travel experiences (85%) but also ventures internationally (35%).
For those looking to target a specific region within the Philippines, EXP Locale offers a dedicated platform. The magazine is distributed online and strategically placed in hotels, resorts, embassies, and wellness centers within the featured city or region.
Beyond print, EXP TV takes branded content to the next level. They create premium video productions for strategic partners, managing everything from program development to location shoots. This ensures captivating content that ignites wanderlust and inspires adventure.
ET&L boasts a team of passionate content creators who bring their unique experiences to life. Carlo Guison, known as Hotel Lakwatsero, explores a variety of hotels – from high-end to budget-friendly and unique. Through honest reviews and video content, he guides viewers in finding unforgettable hotel experiences.
Ali Cruz, the Millennial Trendsetter, stays ahead with the latest fashion, beauty, and technology trends. She scours social media to find the hottest finds and shares her reviews and recommendations, keeping viewers informed and stylish.
Experience Travel & Living is more than a magazine; it’s a community for passionate travelers and lifestyle enthusiasts. Whether you prefer print or digital, ET&L offers a platform to connect with a diverse audience and ignite their sense of adventure.
Visit their website at https://www.exptravelph.com/ or contact them via email at info@exptravelph.com or phone at +63 926 9143 225 to learn more.
