Cathay members traveling to Thailand can now convert between ONESIAM Coins and Asia Miles for more rewards on the ground and in the air. The partnership, launched in August 2023, allows members from selected countries to convert points outside Thailand. The new features are available at ICONSIAM, Siam Paragon, Siam Centre, and Siam Discovery.
Cathay is expanding its lifestyle offerings and offering members more ways to earn and use Asia Miles worldwide. The partnership with Siam Piwat spans four popular shopping malls in Thailand, offering convenient two-way instant points conversion, exclusive mall benefits, and ONESIAM SuperApp privileges. Members can also enjoy exclusive tourist privileges, gift cards, and special offers from over 100 participating stores until 31 July 2024.
On top of shopping and dining at these malls, ONESIAM Members, too, can convert their ONESIAM Coins to Asia Miles and use their miles for flights, hotel stays, and many more exciting lifestyle and travel rewards from Cathay’s extensive network of more than 800 partners worldwide. More details of this partnership can be found on Cathay’s website.
Cathay Regional General Manager for Southeast Asia, Dominic Perret, said: “We are very excited to extend this initiative to our members outside of Thailand. As a premium travel lifestyle brand, we are constantly on the lookout for opportunities to enhance our offerings and add value to the lives of our Cathay members. This partnership will give them the convenience and flexibility of two-way points conversion that offers the best of both worlds – whether it is exclusive benefits tailored to them while in Bangkok, or Cathay’s array of curated products and experiences which our members may access wherever they are in the world.”
Recognizing Thailand’s popularity in Southeast Asia, Cathay collaborates with local payment partners to make it even easier for Cathay members to earn Asia Miles in their everyday activities. More details will be announced in due course.
In addition to its partnership with Siam Piwat Group, Cathay has tie-ups with other shopping partners worldwide. This allows members to enjoy local and cross-border use of Asia Miles through shopping, traveling, and various point conversion opportunities. These include partnerships with Mitsui Outlet Park in Taiwan, China, and Japan, Mitsui Shopping Park LaLaport Taichung in Taiwan, China, Shinsegae Duty Free in South Korea, and The Bicester Collection in Europe and the Chinese Mainland.
Members can access over 10,000 curated premium travel lifestyle products, including exclusive Cathay merchandise when they shop with Cathay. Members can pay in miles, cash, or Miles Plus Cash. Miles don’t expire as long as members remain active every 18 months.
For more information about shopping with Cathay and other exciting offers, visit shopping.cathaypacific.com.
