Bench, a homegrown fashion brand, has introduced a groundbreaking innovation that serves as a detergent for clothes’ first wash. The hang tag, which also serves as a detergent, is designed to be both sustainable and practical. Ben Chan, Chairman of Bench, emphasizes the importance of reducing environmental impact and focusing on improving every aspect of their business. The company believes that every small step towards sustainability will eventually add up to a significant improvement.
Does this mean that you can finally say goodbye to paper hang tags that you only find yourself asking “What do I do with this?” after you’ve cut them from your newly purchased clothes?
“Bench always has and always will believe in transparency. Currently, there are limitations to the rollout of washtags. That said, we hope to be able to apply this to all our fashion products moving forward,” adds Chan.
The first of its kind in the country, Bench’s Washtag is made completely of detergent sheets from the tag to the twine, and printed with biodegradable, non-staining ink. Simply put, 100% detergent, 0% waste.For its initial run, Bench is putting Washtags to 4,080 of its Better Made shirts—shirts made of recycled plastic bottles. Each sells for P499 a pop and is available in over 60 Bench stores nationwide, Lazada and on https://shop.bench.com.ph. For more information, follow Bench of Facebook, Instagram, and TikTok.
