G-SHOCK, launched in 1983 by Casio, is a pioneer in rugged timekeeping, known for its durability and toughness in extreme activities. As the brand celebrates its 40th anniversary, it unveils its highly anticipated Masterpiece campaign, capturing the definition of toughness for different individuals.
Redefining the definition of Toughness
Launching a Masterpiece campaign, Casio G-SHOCK aims to redefine the concept of toughness and its meaning for each individual. The campaign’s tagline “That’s Tough” encourages people to celebrate their own strength and resilience, aiming to inspire a new era of toughness that values individuality, humor, kindness, and courage. This campaign is cherished by adventurers and active individuals worldwide, showcasing the brand’s commitment to resilience and strength.
With “That’s Tough,” Casio G-SHOCK empowers people to see toughness as a multifaceted concept, personalized and defined by each individual’s journey and experiences. By breaking the barriers of conventional norms, this campaign opens the door to a world where uniqueness is celebrated, and strength is embodied in a myriad of ways. That’s tough.
To find out more, watch the Masterpiece Campaign film: https://gshock.casio.com/ph/thats-tough/masterpiece-campaign/
Get the latest on G-SHOCK series by visiting their social media accounts.
Official site: https://www.casio.com/ph/
Facebook: https://www.facebook.com/CASIOGSHOCK/
Instagram: https://www.instagram.com/gshock.philippines/
YouTube: https://www.youtube.com/@CasioWatchesPH
TikTok: https://www.tiktok.com/@casiowatchesph?lang=en
