Tommy Hilfiger, owned by PVH Corp., is partnering with legendary producer and musician Quincy Jones and GRAMMY® Award winner SZA for its Fall 2023 campaign. The collaboration is the latest in Tommy Hilfiger’s history of working with groundbreaking artists in hip-hop and R&B. The brand has embraced and been embraced by icons in the cultural movement since the iconic ’90s moments in hip-hop’s golden age. Tommy Hilfiger expressed gratitude for sharing passions with his heroes, stating that Jones’ creative genius and gut instinct have inspired him since the ’90s. SZA, representing the voice of today, is renowned for her authenticity, unique artistry, and empowering essence.

Musical icon and 28-time GRAMMY® Award winner Quincy Jones and his family have long been at the forefront of culture, music and style, including a deep history with the TOMMY HILFIGER brand. In the early ‘90s, Quincy’s daughter, Kidada, worked closely with Tommy on the launch of TOMMY JEANS creatively guiding the brand towards innovation and cultural relevance. Among the notable moments, in 1997, Kidada famously styled Aaliyah in an iconic TOMMY HILFIGER bandeau for its “In the Jeans” campaign. Over the years, other members of the Jones family have worked closely with the brand showcasing their creativity at the intersection of music and style. For Fall 2023, Renell Medrano captured Quincy with 21 members of his family members including his seven children – Kidada, Rashida, Kenya Kinski-Jones, Jolie, Rachel, Quincy Jones III and Tina – in elevated prep pieces from the TH Collection.

“I believe in the power of music to shape and guide us, and that creativity is a vital part of who we are as human beings” says Quincy Jones. “It’s a philosophy I share with my family and one I hope to pass on to the next generation. Tommy and I first met in the ‘90s during a revolutionary time in music. We came from different worlds, but we immediately connected as two optimistic, and hardworking dreamers with a shared vision to combine music and fashion in a way that had not been done before.”

SZA, an Academy Award® nominee and GRAMMY® Award winner, is featured in a Fall campaign by Carlos Nazario, styled by Kidada Jones, in a look that references the iconic Aaliyah bandeau. SZA is accompanied by her family, including her mother Audrey Rowe, father Abdul Mubarak-Rowe, niece Savannah Rowe, and friends Amber Wilson, Madeline Miller, MeLisa Heath, and Nova Harmon. SZA is inspired by the creative icons who have come before her and is honored to work alongside Tommy Hilfiger, a brand that has been a great experience for her.

Music and pop culture have always been some of Tommy Hilfiger’s biggest creative inspirations. During the ‘90s, the rise of hip-hop saw artists embrace his brand, first attracted to the clothes by their preppy, colorful and oversized style. Hilfiger pioneered working with the subculture, dressing young artists and collaborating with stars including Grand Puba, Snoop Dogg and Aaliyah. This year marks the 50th anniversary of the birth of hip-hop with the brand celebrating the influence of the creative movement. Today, Tommy Hilfiger continues to play in the cultural landscape bringing prep icons to new fans with a contemporary and youthful expression of Classic American Cool.

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