Global technology brand OPPO and camera manufacturer Hasselblad have announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. The systems will usher in a new era in computational photography, initially arriving in future Find series flagships. OPPO Imaging Director Oliver Zhang said the partnership with Hasselblad has entered a new phase, combining classic imaging aesthetics with mobile technology. The systems will provide users with an unprecedented mobile imaging experience beyond imagination. The next generation of HyperTone Camera Systems and Hasselblad camera experience promises to continue setting new industry standards in 2024.
Bronius Rudnickas, Hasselblad Global Marketing Manager, said: “We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year.”
Following aesthetics, OPPO is leading a revolution in mobile imaging
As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users.
The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography.
HyperTone Camera System
OPPO has introduced the HyperTone Camera System, which includes the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, to provide high-quality imaging capabilities. This system will be integrated into multiple OPPO product series, offering a consistent aesthetic and exceptional quality. The system also introduces the first-ever All Main Camera System in the industry, enabling high image quality for all focal lengths. The system also introduces the stack pixel technology sensor to foldable phones, similar to a one-inch sensor.
Following aesthetics, HyperTone Image Engine solves many issues in traditional computational photography, achieving fewer digital artifacts with more computation. Extra HD Algorithm, for example, improves clarity by 30% while reducing noise by 60% by using AI RAW fusion. The new algorithm requires 400% more computing power, but it results in cleaner and clearer details after processing.
Photo viewing is an indispensable part of a great imaging experience. HyperTone Camera System comes with the industry-leading HyperTone ProXDR Display. By precisely recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times more dynamic range on-screen, restoring the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the Ultra HDR standard.
Hasselblad Portrait Mode
Portrait is not only one of the most popular camera features, but it also represents the most cutting-edge innovation of computational photography. Following aesthetics, Hasselblad Portrait Mode provides portrait photography effects that lead the industry.
Through the HyperTone Engine, Hasselblad Portrait Mode initiates delicate tonal changes to create a three-dimensional portrait that avoids brightening the face too much and smoothing out light and shadow. By optimizing with 45 times more skin tone colors, Hasselblad Portrait Mode offers more accurate skin tones. And with Bokeh Flare Portrait, users can get a cinematic bokeh effect that truly simulates the optical out-of-focus effect.
Work shot using OPPO phones at Paris Photo
OPPO launched the imagine IF Project in 2023 to improve mobile imaging for global users. The OPPO imagine IF Photography Awards 2023 received over 700,000 submissions from 51 countries. The 26th Paris Photo event, held in France, showcased OPPO’s exceptional images, including world-class photographers and winning works from the awards. The brand’s presence at Paris Photo fosters cross-cultural communication and opens new possibilities for mobile imaging for photographers, collectors, and artists worldwide.
Norwegian photography artist and Hasselblad Master, Tina Signesdottir Hult, acclaimed photography artist and Hasselblad master, Wang Jianjun, renowned fashion photographer and Hasselblad Ambassador, Yin Chao, OPPO imagine IF Photography Awards 2023 winner, Ahei Huan, as well as many other photographers, will attend the festival to witness the first presentation of their work shot using OPPO phones at Paris Photo.
Enjoy the Present with OPPO Philippines
Spread holiday cheer and enjoy exclusive promos when you purchase OPPO smartphones this Christmas. Make the most out of special discounts and freebies, exclusive benefits and gifts, and exciting festivities until January 7, 2024 for a merrier, more meaningful celebration.
