realme, a leading global smartphone brand, has achieved a 200 million unit global smartphone shipments in 2021, surpassing the 100 million sales milestone. Despite the competitive market and stable hierarchy of leading brands, realme has gained widespread recognition as a key player, becoming the fifth-fastest brand to achieve this milestone. Its commitment to providing disruptive technology experiences, backed by deep consumer insights and product innovation, has earned it a spot in the elite ‘200 Million Club’.
Fast-forward to 2023, realme focused on delivering a breakthrough tech, design, and performance experience to its users by following the “No Leap, No Launch“ in which leap-forward technology is guaranteed in each generation of products. Driven by the diverse demands of global users, realme gains value recognition from users and grows alongside them, achieving mutual success.
On bringing realme to new heights and growing with its global consumers
realme upheld a healthy and steadfast growth in the thick of a shrinking global smartphone market and despite the pressure from external environments. The weight and influence of its stance in the international market have increased. This only empowered realme to persevere with its mission and bring an even better, comprehensive lineup of products to young people worldwide.
With the milestone of 200 million global shipments, realme has truly become a mainstream international smartphone brand. It has established a strong presence in most global regions with a market share from emerging markets (88%) far exceeding other members of the ‘200 Million Club.
realme devotes itself to continuous innovation and invests in R&D. As a matter of fact, the brand set up the realme Global Institute of Leap-forward Technology early this year to oversee product competence and focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.
In 2024, realme plans to significantly boost its technological capabilities with a planned 470% increase in R&D spending. The brand will bring together over 33 leading international tech partners to develop cutting-edge technologies, specializing in imaging, gaming, display, and charging. Moreover, realme also looks forward to expanding its pool of tech talent, engaging in Research & Technology team expansion, with an expected 400% increase in research personnel next year.
As realme’s founder and CEO, Sky Li, expressed in the brand’s fifth-anniversary open letter, the era of “elevator-style” development in the smartphone industry is over. Future steps will be more challenging, but each step brings realme closer to its next destination. As it climbs towards new milestones, realme remains committed to its original vision, continually scaling new heights, listening to its users, and growing with them worldwide, creating more realme miracles together.
