DITA, established in 1995, is a pioneering eyewear brand that has revolutionized the industry by blending luxury and discreet design. With a 25-year legacy, DITA has redefined timeless styles and set high standards in luxury optical innovation. The brand caters to discerning clients across culture, style, sport, and entertainment, extending beyond traditional eyewear boundaries and positioning itself as distinctive as its products.
Crafted for Every Adventure with Advanced Lens Technology
The DITA-Lancier collection emerges as a pinnacle of innovation in eyewear functionality, designed to optimize visibility in diverse environments – be it Land, Sea, or Air. Meticulously crafted in Japan, this exclusive collection embodies timeless shapes infused with cutting-edge technology, marrying form with functionality for unparalleled everyday wear or adventurous pursuits.
At the heart of DITA-Lancier lies its groundbreaking lens technology, meticulously engineered to cater to the most discerning consumers seeking high-performance sunglass lenses without compromising on fashion, style, comfort, or quality. Crafted with hydrophobic, oleophobic, scratch-resistant features and a premium AR coating, these customized sunglass lenses boast unparalleled clarity akin to glass while maintaining an ultra-lightweight profile.
Tailored for Every Environment: Land, Sea, and Air Lenses
Land-Lens: Where Clarity Meets Comfort. DITA-Lancier’s Land lens offers a clarity almost akin to glass while remaining remarkably lightweight. Its full polarization and high contrast guarantee enhanced visibility, unveiling vibrant colors perfect for terrestrial activities such as driving, running, or cycling.
Sea-Lens: Conquering Water Environments. The Sea lens delivers maximum polarization, effectively mitigating glare in oceanic surroundings, ensuring a clear vision for maritime adventures or leisurely beach activities.
Air-Lens: Unparalleled Clarity in High-Altitude Settings. For high-altitude, open-air environments, the Air lens stands as the pinnacle, offering maximum contrast and depth perception without polarization. Ideal for mountainous terrain, golf, tennis, and other ball-striking sports, it enhances visual acuity to unparalleled levels.
Craftsmanship Meets Comfort in the Optical Collection
The DITA-Lancier optical collection is a minimalist and lightweight design that combines fashion-forward aesthetics with comfort. Made in Japan, it features high-grade titanium and sleek acetates. The titanium nosepads are adjustable and comfortable, while the temple tip is made from titanium wire with an integrated tension hinge and flex stop. The collection offers a range of colors for Land, Sea, and Air, enhancing visual experience. Available in all Vision Express branches, the DITA-Lancier eyewear collection offers a unique blend of innovation, style, and performance.
