Tencent Video’s WeTV is preparing for a successful 2024 in Southeast Asia, with new and interesting shows to captivate regional audiences. Head of WeTV Kaiichen Li said that the company’s collaborations, award-winning originals, and strategic partnerships will strengthen its position in the streaming landscape, allowing it to deliver more meaningful and culturally significant content to viewers across the region.
Kicking Off 2024 With CHUANG ASIA & All-New WeTV Originals
WeTV launched the highly anticipated Idol survival show CHUANG ASIA on 3 February 2024, which featured international pop star Jackson Wang as Lead Mentor, alongside top local personalities TEN, Jeff Satur, Mike Angelo, and Nene Pornnappan as fellow mentors. Following the tremendous success of Tencent Video’s CHUANG (China Edition), spanning four seasons and garnering immense interest from viewers across Asia, CHUANG Asia is set to captivate audiences like never before through the collaborations with leading entertainment companies across Asia, such as Have Fun Media, RYCE Entertainment, one31, GMMTV, and 4Venture under the 411 Entertainment network.
CHUANG Asia will see 70 aspiring idol-to-be candidates to undergo training and compete with each other to secure a place in the debuting girl group of 9 members. The viewership of CHUANG ASIA’s premiere on WeTV exceeded CHUANG 2021, demonstrating the growing popularity of the show in the region.
WeTV viewers across Thailand and Indonesia are in for a treat in 2024, with a host of original Thai and Indonesian productions set to take the two markets by storm. Thai viewers may look forward to I saw You in My Dream and Knock Out, both adaptations of popular IPs produced by Dee Hup House.
Meanwhile, Indonesian viewers are set to be wowed by the highly anticipated Harus Kawin produced by MD, starring award-winning actor Reza Rahadian and renowned actress Mikha Tambayong. The upcoming action thriller, Dangerous Affair – Hitmaker featuring Luna May and Audi Marissa will also keep Indonesian audiences at the edge of their seats.
In addition to all-new WeTV Originals, WeTV viewers can also tune into a line-up of highly anticipated Chinese dramas in 2024, including Lost You Forever Season 2, Amidst a Snowstorm of Love, The Rise of Ning, Love Has Fireworks, Guardians of the Dafeng, The Guide to Capturing a Black Lotus, Best Choice Ever and There Is A Lover in My Hometown.
Simply put, WeTV’s Southeast Asia line-up in 2024 is bigger, better, and more entertaining than ever before!
An Excellent 2023 for WeTV
WeTV came off a successful 2023 for Southeast Asia, as popular Chinese actress Zhao Lusi and actor Kai Xu were named WeTV’s Global Brand Ambassador, adding some A-list glamour to the Southeast Asian market. Zhao Lusi’s historical fiction-romance drama series Love Like The Galaxy proved to be a record-breaker, gaining the highest single-day streaming viewership for a Chinese Drama on WeTV in 2022, with over 200 million views. Kai Xu’s latest fiction-romance, Sword and Fairy reached #1 on Twitter’s real-time charts on the day of its release date announcement on WeTV. It also topped WeTV’s Hot 10 charts in the United States, Canada, Malaysia, South Korea, Vietnam, the United Kingdom, Singapore, and many other countries.
2023 was also a standout year for WeTV Originals, with Indonesian star Dinda Kanya Dewi from Kupu Malam (Night Butterfly) winning the Outstanding Supporting Actress in a Web Series award at the 36th Bandung Film Festival 2023, while Love Mechanics won Best Drama of the Year at the Royal Thai Drama Awards (Nataraj Awards). Additionally, following its launch, the first season of Chinese dramas The Love You Give Me and Lost You Forever topped the charts across all regions.
On the business front, WeTV achieved a 20% year-on-year growth in subscription revenue in 2023, in addition to closing several key partnership deals across Southeast Asia. In Malaysia, WeTV partnered with Astro, the No.1 set-top box provider and also MyRepublic from Indonesia, one of the largest set-top box providers in local market. The two partnerships has enhanced WeTV’s penetration rate in both countries, increasing the total subscription base, and meanwhile helping entrench WeTV’s position as Southeast Asian entertainment provider.
WeTV also launched Mass Bundle packages with Indonesian telco giant Telkomsel this year, which brought WeTV a tremendous growth in subscription base and brand influence in Indonesia. Monthly transaction volume in WeTV subscription has been increasing significantly year-on-year.
Li added, “As we look ahead to 2024, we are excited to continue pushing boundaries, bringing forth compelling narratives, and expanding our reach globally. The recognition received at prestigious events like the Bandung Film Festival and the Royal Thai Drama Awards underscores the quality of our content, and we are grateful for the trust our audience and partners place in WeTV. We remain dedicated to our mission of providing outstanding entertainment experiences and fostering meaningful connections with our viewers.”
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