Pru Life UK has won two Stevie® Awards for Community Relations/Public Service Communications and Innovative Achievement in Diversity & Inclusion for its PRUBabies program, which provides free insurance coverage against select infectious diseases for newborns aged 7 days to 11 months. The program, which covers Dengue, Typhoid, Measles, and Malaria, has made protection accessible to more Filipino families, demonstrating the company’s commitment to financial inclusion.
“Daghang salamat Pru Life UK. Dahil sa inyo, nabigyan ng libreng proteksyon ang aking baby,” shares Jeresa Caranoo, mother from Bantayan Island, Cebu who received free insurance for her child.
Through PRUBabies, parents can receive cash assistance for the diagnosis and death of newborns due to any of the four covered diseases. The Department of Health has warned the public to watch out for the four covered diseases, particularly during summer.
The leading life insurer distributed free vouchers across the country through Pru Life UK’s 42,000-strong agency force and the support of local government units, non-government organizations (NGOs) and hospitals – NGO Asia Society for Social Improvement and Sustainable Transformation (ASSIST) for Bantayan Island, Cebu and Parañaque City; The CSR arm of FirstGen Corp. for its host communities in Batangas City; St. Scholastica’s Formation House in Tagaytay City; Philippine Medical Association-Calamba for Dr. Jose P. Rizal District Hospital in Calamba, Laguna; Rotary Club of Mandaluyong-Biyaya for the Grace to Be Born Shelter in Pasig City; Microfinance NGO Tulay sa Pag-unlad Inc. (TSPI) in Makati; Office of Palawan Board Member Anton Alvarez and the Mayor’s Office of Taytay for Taytay, Palawan, Rotary Club of Mandaluyong and Mandaluyong City government for the Mandaluyong City Medical Center, Manila City government for Tondo, Manila, and Barangay Council of Tandang Sora for Barangay Tandang Sora in Quezon City.
A combined financial literacy and climate & health session was also conducted for the families in Palawan, the only province in the Philippines with known malaria cases.
“PRUBabies is one of the many ways we make life insurance more accessible to more Filipino families, including babies who deserve to be protected from birth. We are grateful to our like-minded partners for their support in reaching out to unserved and underserved communities in far-flung areas. With PRUBabies, we live up to our mission to be the most trusted partners for every life and protectors for every future of Filipino families,” shares Allan Tumbaga, Pru Life UK’s Chief Customer and Marketing Officer.
The free coverage vouchers have been distributed in 2023. Filipinos who want to be continuously financially protected with PRUMedCare – Select Infectious Diseases can get it via Pulse app. They can also check the coverage details at www.prulifeuk.com.ph.
