Milan Design Week, the world’s largest annual design event, celebrates the symbiotic relationship between nature and culture. GROHE SPA, a premium sub-brand of GROHE, showcases its bathroom solutions at Palazzo Reale near the Duomo, celebrating the transformative power of water. The installation, based on the concept of “Aquatecture,” pays tribute to the importance of water in architecture and the health and well-being benefits it brings.
Conceived by the LIXIL Global Design and Brand Identity team, the “Aquatecture” installation pays tribute to the building’s history and the contemporary GROHE SPA “Salus per aquam” concept. The curated spaces echo the former garden, creating sensual areas to reflect, revitalize, and energize.
“Through our installation at Palazzo Reale, we reflect on the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of GROHE SPA. Inviting visitors on a sensory journey to deeply experience ‘Salus per aquam,’ our ‘Aquatecture’ spaces exhibit the powerful connection of water in architecture. They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.
Each “Aquatecture” space represents one of the four tiers that bring GROHE SPA to life. Visitors embark on their immersive journey at the fourth tier, which shows industry-leading products to create the ultimate home spa hideaway. Shower solutions like GROHE Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound, and smell to delight the senses.
In addition, the GROHE Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility this brings. Transitioning to the third tier, the spotlight is on the GROHE Colors Collection with the new Satin finish. Offering a luxurious touch and expanded design choices for a personalized look, the new finish is available for GROHE Allure and GROHE Atrio, as well as matching showers and accessories in Satin Steel and Satin Graphite colors.
The highlight of the second tier is the new GROHE Allure Gravity Private Collection. Blending a slim square silhouette with boundless avenues for customization, the faucet line comes with exchangeable cover plates expertly crafted from glass, mirror, or marble. GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft cover plates from the brand’s durable surfaces in timeless designs. Culminating the exhibition, the first tier comprises the GROHE Icon 3D collection: The 3D metal-printed products redefine what is possible while taking sustainable product design with ultimate customization options to a new level.
To know more about GROHE, visit https://www.grohe.ph/en_ph/ and follow their Facebook (@GROHEPacific) and Instagram (@grohe_ph) pages.
