Adidas has launched the second installment of its Move For The Planet campaign, encouraging athletes worldwide to track their physical activity across various sports to raise funds for projects in areas affected by extreme weather conditions. The campaign, which aims to limit the impact of extreme weather on sports facilities, will run from May 10th to 22nd. Users can log time against over 100 sports, including basketball, running, football, badminton, indoor cycling, padel, and more.

Adidas has also partnered with Common Goal and the UN Climate Change Sports for Climate Action to support projects that offer sustainability education and make sports facilities more resilient against extreme weather. The campaign aims to raise money for projects impacted by extreme weather conditions.

Extreme weather conditions are increasingly impacting where people play and practice sports, from the neighborhood pitches to global sports venues. Statistics reveal that by 2050, almost one-fourth of the English football league team’s stadiums (23 out of 92) will be partially or wholly flooded yearly. Further research by the UN states that approximately half of former Winter Olympic host cities will likely be unable to host future games in the same timeframe.

In 2023, over a million people took part in the first year of Move For The Planet, with the leading activities for minutes recorded, including running (63.1%), walking (17.9%), and cycling (9.2%). This year, Adidas has expanded the initiative to increase last year’s 34 sports to 100 sports, including running, volleyball, boxing, biking, and many more.

In 2024, for every ten minutes of movement logged on the adidas Running App between 10th – 22nd May, adidas will donate €1 – up to a total of €1.5 million. These funds will help create real-world change through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at Adidas, said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.

This year people can record movement in over 100 sports and we are expanding the program’s impact of the programme to include a new set of projects and initiatives. Whether taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together, we can unite as a global sporting community to help some of those places by making sports facilities more resilient to extreme weather conditions and providing education on sustainability.”

Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport – who unite Community organizations, athletes, clubs, brands, and other stakeholders to collaborate towards the wellbeing of our people and planet.

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: “We’re thrilled that the Move For The Planet initiative is back for a second year. The success of last year meant we were able to increase the accessibility of sports for individuals who haven’t always had that privilege.

Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighboring grass pitch and garden.

Alongside Common Goal, adidas will also be supporting UN Climate Change – Sports for Climate Action to develop a series of training modules for sports and NGOs operating in the nexus of sport and development. The UN Climate Change is the United Nations entity tasked with supporting the global response to the threat of climate change. The partnership is centered on using sport to educate and engage communities on climate-related topics and sustainable practices.

The funds created by Move For The Planet will go towards creating publicly accessible training materials as well as the hosting of training sessions with networks of NGOs and other organizations to enable them to transform communities in the service of future sport on a thriving planet.

For more information on how to join in or for more on the initiative itself, please visit adidas.com/movefortheplanet.