Ceelin, an ascorbic acid supplement for kids, has been a constant companion for mothers for over 50 years, providing them with the best start in life. As Ceelin marks its 50th year, it honors its legacy of giving immunity to generations of Filipino kids. Today, keeping kids healthy means more than just protecting them from common illnesses; it empowers them to explore, learn, and play confidently. Ceelin offers a range of products tailored for every age, ensuring they receive the right balance of nutrients to thrive.

As it advocates for a happy, protected childhood, Ceelin’s promise of immunity is highlighted in its newly launched television commercial (TVC) as part of its 50th-year celebration. The video shows a healthy kid exploring the world, with her mother keeping her strong and protected with Ceelin, as her mother experienced when she was young.

A recent grand celebration has also been attended by luminaries of parenting and healthcare, including multi-hyphenate and Ceelin brand ambassador Marian Rivera-Dantes, who shared why Ceelin serves as her trusted partner for immunity for her kids.

“Importante para sa akin ang kalusugan ng mga anak ko, kaya naman kasama ko ang Ceelin sa pagpapalakas ng immunity ni Zia and Sixto para sa kanilang pang araw-araw na adventures at activities bilang mga bata, pati na rin kapag may sakit sila. Mahalaga sa akin na palakasin ang immunity nila may sakit man sila o wala.” Marian says. “Noong bata din kasi ako, mahilig talaga ako maglaro sa labas, yung tipong lalabas ng hapon para makipaglaro o kaya maliligo sa ulan, so siyempre gusto ko din na ma-experience nila ‘yun.”

Hosted by Patty Laurel-Filart, the event showcased a visual spectacle where guests walked through the storied 50-year history of Ceelin. This further put a spotlight on Ceelin’s promise of being kids’ haligi ng proteksyon noon, ngayon at bukas.

Ceelin also pledged Php500,000 of products to Caritas Philippines, its long-term community partner, making the celebration more meaningful. This is part of Ceelin’s continued effort to share the gift of immunity with Filipino children.

CEELIN Ceelin marks 50 years of providing the gift of immunity Photo 2 50 Years of Ceelins's Gift of Immunity to Filipino Kids

Ceelin has served as the unparalleled and most trusted immunity partner of moms for their kids for 50 years now and beyond. Since its launch in 1974, Ceelin has promoted overall wellness and faster recovery while keeping childhood illnesses like common colds and coughs at bay. Through its unwavering dedication, Ceelin has woven itself into the fabric of Filipino families, touching lives, nurturing dreams, and ensuring that the flame of hope burns bright for generations to come.

“Through the years, it has always been our mission to help Filipino children have a strong immunity, as we believe this is the key to enriching their lives,” notes Rachel Mistal, Ceelin Brand Manager. “As we look to the future, our commitment remains unchanged: safeguarding the health and happiness of the next generation of Filipino children. With Ceelin by their side, parents can rest assured that their children are equipped to enjoy a fulfilling, healthy life.”

Catering to the unique needs of every Filipino child, Ceelin offers drops, syrup, chewable, and gummy formats. In 2009, Ceelin Plus was introduced as the only vitamin brand for kids with patented ZincPlus® Technology. This was in line with the brand’s goal of ensuring the stability of Vitamin C when combined with Zinc, giving kids the right amount of nutrients in every dose as part of their growth and strengthening their immunity. For over five decades, Ceelin has continuously advanced to become a household name and authority in the Pediatric immunity space—the #1 doctor-prescribed immunity vitamin for kids. When a renewed recognition of the importance of immunity came into light during the COVID-19 pandemic, Ceelin proved to be the reliable, caring, and constant partner of moms and doctors in protecting children. 

Know more about Ceelin by following its social media accounts on Facebook, https://www.facebook.com/UnilabCeelin, Instagram, @ceelin.ph, and TikTok: @unilabceelin.