Dyson has launched the Dyson Airstrait™ straightener, a wet-to-dry straightening system that offers a new way to stretch and straighten multiple hair types from wet without hot plates or heat damage. The powerful focused airflow dries and straightens simultaneously from wet, simplifying the routine for a natural straight style with a smooth shiny finish. Engineered for multiple hair types, the hair tress contains two arms, allowing for a precise angled high-pressure blade of air to be forced downwards and into the hair.
Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, while maintaining the strength and the healthy look and feel of their hair. The hair braid is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, simultaneously drying and straight styling, with one machine.
“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet-to-dry straightener with no hot plates and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades saves time, maintains hair strength, and achieves an everyday natural straight style.” said James Dyson, Founder and Chief Engineer.
Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward air blades. Projected at a 45° angle, they converge to form one focused air jet, creating a controlled downward force to straighten hair as it dries. This directional airflow helps align the hair strands for a smooth and shiny finish.
Dyson is investing £50 billion to accelerate research and technology development in the beauty industry. The company’s engineers have studied hair structure, airflow dynamics, thermal, mechanical, and chemical damage, and its effects on hair health. To change hairstyle, hydrogen bonds within hair strands must be broken and reset, either with heat or moisture. They are styling with powerful airflow from wet hair results in less heat, less frizz, and flyaways, while protecting natural shine. Wet hair weakens these bonds, making them more elastic, and can be reset as the hair dries without extreme temperatures. By using the right heat and controlled airflow level, Dyson has found a way to style hair with less damage.
The Dyson Airstrait™ straightener is powered by the Hyperdymium™ motor – specifically engineered to be at the heart of Dyson’s Hair Care technologies. It is small, light, and powerful enough to generate the airflow to dry and straighten wet hair simultaneously. A 13-blade impeller spins up to 106,000rpm, propelling over 11.9 liters of air through the machine per second. This generates up to 3.5kPa of air pressure to straighten hair as it dries. At 27mm, the motor is small enough to fit in the handle – with no sacrifice on power.
Like the rest of the Dyson hair care range, the Dyson AirstraitT straightener includes an intelligent heat control feature. Glass bead thermistors measure the airflow temperature up to 16 times per second to prevent heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the temperature required.
The Dyson Airstrait™ straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. In ‘Wet’ mode, choose among three heat settings of 80°C, 110°C, and 140°C. In ‘Dry’ mode, choose between 120°C or 140°C or a top-up “boost”. For airflow control, there are two-speed settings, low flow, and high flow, as well as a cold shot and root drying mode.
The Dyson Airstrait™ straightener will be available in the Philippines on 16 April 2024 at Dyson.ph and Dyson Demo Stores at the recommended retail price of PHP 33,900.00. Interested parties may now pre-order and secure their unit ahead of launch here.
