OPPO is introducing generative AI across all smartphone product lines, aiming to make AI phones accessible to everyone. The company will collaborate with Google, MediaTek, Microsoft, and other industry partners to enhance AI phone experiences. OPPO is boosting productivity and creativity with generative AI and plans to bring full-stack transformation and ecosystem restructuring of AI phones. The company believes that AI should not remain exclusive to flagship phones and selected users but should be accessible to more users worldwide. The company’s commitment to democratizing AI phones is a testament to its belief in the importance of smartphones as personal AI devices.
“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone, ” said Billy Zhang, President of Overseas MKT, Sales and Service at OPPO. “For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
IDC’s latest research report, “Time to Democratise the Impact of AI Tech,” reinforces the significant potential of this market. According to IDC, shipments for AI phones in the sub-US$1000 segment are expected to grow by 250% in 2024, reaching 35 million units. Generative AI increasingly enters everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.
OPPO, a leading Chinese smartphone company, has filed over 5,000 patents on AI inventions, with 70% focusing on AI imaging. Since 2020, OPPO has developed its Large Language Models (LLMs) and is the first smartphone company to deploy an LLM with 7 billion parameters directly on a device. OPPO has rolled out over 100 generative AI capabilities to its phones this year. The company is also working with other industry leaders to improve AI phone experiences using an on-device and cloud hybrid architecture. In partnership with Google, OPPO’s Reno12 series and next-generation Find X flagship will feature Google Gemini family LLMs, while MediaTek is tuning chips for improved chip storage and computational efficiency.
At the panel discussion, OPPO invited industry experts, including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud, Philipp Ennen, Principal Research Manager of MediaTek, and Francisco Jeronimo, Vice President Devices EMEA at IDC, to explore how AI phones will enable more people to benefit from AI.
OPPO has introduced innovative AI phones to enhance productivity and creativity. These phones feature LLMs, fast transcription, and cross-device collaboration for real-time translation. They also revolutionize photo editing and personalized creation with multimodal and motion-generation technologies. The OPPO AI Eraser feature removes unwanted objects and generates missing content, and it is used 15 times daily. Multimodal technology also enables users to create visual and text content on social media.
Looking forward, the transition from smartphones to AI phones will be a long-term evolution that continuously transforms the mobile experience. “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones.” Nicole Zhang, General Manager of AI Product at OPPO stated.
With its determination to make AI Phones accessible to everyone, OPPO will continue to develop the optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era.
