Montblanc has launched a new campaign to commemorate the 100th anniversary of its iconic Meisterstück writing instrument. The campaign features actors Rupert Friend, Jing Boran, and Lee Jinuk, all part of the Montblanc brand. The visuals, captured by photographer Charlie Gray, transport audiences back to the Mont Blanc mountain and the Montblanc universe, which was reimagined in Wes Anderson’s short film. The campaign also showcases Montblanc leather pieces from its latest collections. The campaign continues the brand’s efforts to celebrate the Meisterstück brand’s milestone.
Alongside the iconic Meisterstück fountain pen with its black cigar-shaped design, three gold rings, and handcrafted gold nib, the new campaign visuals feature the Extreme 3.0 leather collection in a new lavender grey color. With an original, geometric motif hailing from Montblanc’s visual language from the 1920s and the M LOCK 4810 closure inspired by the secure yet easy-to-handle closures used by mountaineers, the contemporary leather collection brings together Montblanc’s rich heritage with modern, daring shapes that combine style and functionality.
Hero products featured in the latest installment of the campaign include the Extreme 3.0 Backpack with M LOCK 4810 buckle, the Extreme 3.0 Montblanc 142 Bag Mini with M LOCK 4810 buckle sported by Rupert Friend and Jing Boran, and the Extreme 3.0 Sling Bag with M LOCK 4810 buckle worn cross-body by Lee Jinuk.
Launched this past Spring, the original campaign film re-introduced Montblanc to the world in Wes Anderson’s signature style with its distinctive visual aesthetic and blend of eccentric, unconventional storytelling. The story follows three colorful characters – actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself – at the fictional Montblanc Headquarters located at the peak of the Mont Blanc mountain, as they introduce the Maison, its story and debate the qualities most of its recognized creation, the Meisterstück fountain pen.
