FWD Life Insurance (FWD Philippines) has introduced The One for Mental well-being, a one-year customizable plan designed to address mental health concerns among Filipinos. The plan offers life protection, accidental death coverage, and coverage for critical illnesses like cerebral aneurysms, chronic lung disease, and cancer. Policyholders can access the ThoughtFull mobile app for unlimited mental wellness coaching and therapy sessions with certified professionals and up to three one-on-one live video therapy sessions for up to an hour each. This initiative aligns with Self-Care Awareness Month and National Mental Health Month.
This new product launch aligns with a recently conducted mental health survey from FWD, which included over 10,000 people across 16 international markets. Asian respondents from the survey were found more likely to do self-help than seek outside assistance, with only 34% preferring to discuss their issues openly with others. 40% of Asian respondents cited the cost of treatment as the most significant barrier for them to seek external help for their mental health. However, 76% expressed openness to exploring insurance options to circumvent this issue.
“As the insurer of the next generation, we are committed to providing innovative solutions that address the evolving needs of the Filipinos,” shared FWD Chief Marketing and Digital Business Officer Roche Vandenberghe. “It is critical, now more than ever, to make mental health resources more accessible and affordable so that more people can take a step towards bettering themselves and addressing their challenges—both confidently and confidentially.”
The One for Mental Well-being is one of the new and first-in-the-market products that make up FWD’s Celebrate Living series as part of its 1Ox anniversary. This series also includes previously introduced unique and affordable insurance plans like The One for gamers and The One for music lovers. All bespoke products are designed to celebrate the passion points and priorities of the next generation and provide coverage for critical illnesses related to each lifestyle.
Filipinos can start their self-care journey by taking a free online mental health assessment through the FWD Mind Strength website. Visit the FWD Online Shop to purchase The One for mental well-being in minutes with no medical evaluation required, and the premium starts at just P330 per year.
