L’Oréal Paris, the world’s top beauty brand, has announced that its annual Le Défilé “Walk Your Worth” runway show will feature the first Filipina, Pia Wurtzbach-Jauncey, for the first time in seven years. Wurtzbach-Jauncey will be representing the Philippines at the event, which will take place on September 23 and 24, respectively, in Paris, France. The event will feature the brand’s most prominent global ambassadors, including Kendall Jenner and Cara Delevingne. The event will take place in Place de l’Opéra in Paris.
L’Oréal Paris Philippines announced Pia Wurtzbach-Jauncey as the face of their skincare line during the launch of their viral “Sayang? No, #ImWorthIt” Campaign last March 2024 in line with International Women’s Month. From the brand’s latest announcement, Pia is now an ambassador of their makeup line in the Philippines and the first Filipina to walk their Paris Fashion Week runway show. She’ll be showcasing the best-selling products of L’Oréal Paris, such as the new Glycolic-Bright Anti-Dark Spot Serum, the upgraded Infallible Freshwear Liquid Foundation, the newly launched Panorama Mascara, and the Infallible Matte Resistance Liquid Lipstick.
Le Défilé “Walk Your Worth” is the brand’s annual celebration of empowerment and diversity, featuring the sisterhood of the ambassadors walking the runway to carry the message of self-worth and beauty.
This year, Le Défilé “Walk Your Worth” will happen on September 23, 2024, at 8:30 PM CEST at the Place de l’Opéra in Paris, France. Joining the star-studded inclusive roster of the beauty brand are Kendall Jenner, Eva Longoria, Viola Davis, Alia Bhatt, and the recently announced Cara Delevingne.
Catch Le Defile’s “Walk Your Worth” live stream on L’Oreal Paris’ Facebook, YouTube, or Instagram page at 2:30 AM (Philippines Time) on September 24, 2024.
