October 19, 2024
Mars Philippines launches Global Adoption Weekend to drive pet shelter adoptions with support from the insights from the recent Mars Pet Parent Study. John Racoma, General Manager of Mars Pet Nutrition Philippines, shared that “these efforts are crucial to our mission of ending pet homelessness and promoting responsible pet ownership by gathering data on pet ownership trends, helping to identify patterns and preferences across different countries, including the Philippines.”
At the Mars Global Adoption Weekend, Brian Poe-Llamanzares, National Chairman of FPJ Panday Bayanihan and Former Chief-of-Staff at the Office of Senator Grace Poe, commended Mars’ timely and meaningful initiative to advocate responsible pet ownership. Mr. Poe-Llamanzares highlighted the motion of Sen. Poe’s office to revise the Animal Welfare Act, noting that animals and our pets are the most underrepresented sector.
FirstWeekend held in the Philippines. Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo, from left: Diosamia Sevilla, Director, Bureau of Animal Industry; Anastasia Timoshina, Corporate Affairs Director, Mars Pet Nutrition, Southeast Asia; Atty. Heidi Marquez-Caguioa, President and Program Director, AKF; Brian Poe-Llamanzares, National Chairman, FPJ Panday Bayanihan; Rosemarie Vierneza, Merchandising Director, Shopwise and The Marketplace; John Racoma, General Manager, Mars Pet Nutrition Philippines; Jennie Yap, Chief Commercial Officer, Benby; and Yin Praxedes, Commercial Excellence Director, Benby.
Advocates for responsible pet ownership unite at Mars Global Pet Adoption Weekend to drive pet shelter adoptions. Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Pet Fair in Ayala Malls Circuit Makati, Manila. In photo, from left: Diosamia Sevilla, Director, Bureau of Animal Industry; Anastasia Timoshina, Corporate Affairs Director, Mars Pet Nutrition, Southeast Asia; Atty. Heidi Marquez-Caguioa, President and Program Director, AKF; Brian Poe-Llamanzares, National Chairman, FPJ Panday Bayanihan; and John Racoma, General Manager, Mars Pet Nutrition Philippines.
According to the Mars Global Pet Parent Study, only 4% of puppies and kittens in the Philippines are adopted from shelters. Aiming to drive more shelter adoptions, Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend. In photo (from left), Anastasia Timoshina, Corporate Affairs Director, Mars Pet Nutrition, Southeast Asia; Diosamia Sevilla, Director, Bureau of Animal Industry; and Atty. Heidi Marquez-Caguioa, President and Program Director, AKF Foundation enjoy a light moment with Demi, an adoptable dog.
Pet Compatibility Quiz highlighted at Mars Global Adoption Weekend. Mars, in partnership with local shelters, has digitalized the adoption process through the WeR4HappyTails portal, making it easier and more responsible by focusing on compatibility. Since launching in the Philippines, the portal has helped over 160 shelter pets find homes and educated thousands on responsible pet ownership. A key feature of the WeR4HappyTails portal is the Compatibility Quiz, which matches adopters with pets in real time at nearby shelters, reducing abandonment and fostering long-lasting relationships.
Mars partners with Animal Kingdom Foundation and Shopwise Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo: a pet parent receives goodies from Pedigree.
Mars partners with Animal Kingdom Foundation and Shopwise Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo: pet parents receive goodies from Pedigree.
Mars is inviting pet parents to play their part in supporting shelter pets by participating in a social media campaign to share their compatibility stories about their adoption experience. For each social media post within this weekend with the hashtags #MarsPetAdoption #MarsPetAdotionSEA and #CommitToCompatibilitySEA, Mars will donate petfood to Filipino shelters. The post with the most likes will also win 1 month’s free supply of pet food, and two lucky runners-up will receive a special box of Pedigree goodies. In photo: a family enjoys the Mars Global Adoption Weekend photo booth at the Shopwise Furventure Pet Fair.
