Old Navy is celebrating its global anniversary with a Limited-Edition Product Drop, Campaign, and ‘90s Throwback Party. The iconic American brand, known for its democratization of fashion and irreverent style, invites fans to reconnect with longtime fans and welcome new tastemakers. The event will modernize some of the brand’s greatest hits from the ‘90s, reconnecting with longtime fans and welcoming new tastemakers. Old Navy is one of North America’s largest apparel brands, with over 1,200 company-owned and franchise stores. The event aims to honor the brand’s past and usher in a bold new future.
“To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbeito, CEO of Old Navy. “It’s such an iconic American brand that it’s hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are.”
“At Old Navy, it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, Chief Creative Officer, Old Navy. “If we look back at the ‘90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity – and that’s what the team has re-created with the ‘94 Reissue collection. Come play and reimagine style with us.”
Timed to its 30th-anniversary celebration, the brand is unlocking core memories, reconnecting with longtime fans, and welcoming new friends into the brand by LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994. From deep in the vault: the ’94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy’s iconic ’90s designs while staying true to the brand’s heritage as an iconic American retailer.
The nostalgic collection revives Old Navy’s most iconic pieces from the brand’s golden era: baby tees, baggy jeans, and cargos to matching tracksuits and bucket hats. The collection, which launches Friday, October 4, offers nearly 200 styles for the entire family (across men’s, women’s, kids, toddler, and baby) and will be available in Old Navy One Ayala, Bonifacio High Street, and on oldnavy.com.ph.
