AirAsia, the leading travel and lifestyle brand in Asean, has partnered with Japanese gaming giant SEGA and group company ATLUS to offer unique travel experiences. The partnership brings two iconic gaming franchises, Sonic the Hedgehog and Persona 5, to life through stunning aircraft liveries and immersive in-flight experiences. This collaboration is part of AirAsia brand co’s more extensive ‘The Colour Of Connection’ campaign. (Abc.), the brand management arm of Capital A. The partnership aims to merge gaming and aviation, fostering a new era of travel and connecting people to their passions of fun and entertainment.
The partnership will feature two aircraft adorned with the iconic designs of Sonic the Hedgehog and his friends Tails, Knuckles, Shadow, and Amy Rose, as well as the captivating Persona 5 characters Joker and Morgana. Sonic and friends will adorn AirAsia X’s (flight code: D7) Airbus A330 aircraft with tail number 9M-XXU. Meanwhile, the Persona 5 livery will grace AirAsia Malaysia’s (flight code: AK) Airbus A320 aircraft with tail number 9M-AFF. These two aircraft will fly routes across AirAsia’s network of over 100 destinations, including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and beyond.
Rudy Khaw, CEO of AirAsia brand co. (Abc.) said: “This partnership marks another milestone for the AirAsia brand as we delve deeper into the exciting world of gaming and pop culture. This partnership is a natural fit for AirAsia, aligning perfectly with our commitment to providing experiences for our guests and communities. As a brand that carries the pride of ASEAN, we are thrilled to showcase the region’s vibrant spirit and creativity through this partnership.”
Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION, said: “We are honored to be able to undertake such a wonderful initiative with AirAsia. The Sonic and Persona series are expanding in Japan and throughout Asia. We believe that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us discoveries.”
Sonic the Hedgehog, SEGA’s iconic blue speedster, has been a beloved figure in gaming for over 30 years, captivating audiences worldwide through games, TV shows, comics, and movies. His heroic battles against the villainous Dr. Eggman have made Sonic a global sensation, and the excitement is set to soar with the upcoming theatrical release of “Sonic the Hedgehog 3”. Similarly, Persona 5, the critically acclaimed role-playing game franchise developed by ATLUS, has left an indelible mark on the gaming world. Known for its sleek visuals, compelling narrative, and innovative gameplay, Persona 5 has garnered a dedicated fanbase and widespread acclaim, including the prestigious “Best Role Playing Game” at The Game Awards 2017 and “Best RPG” from IGN’s 2017 end-of-year awards. The game’s unique blend of high school life and supernatural elements has transformed it into a cultural phenomenon. Building on this success, ATLUS released Persona 5 Royal, introducing new characters, storylines, and gameplay enhancements.
Sonic the Hedgehog and Persona 5 fans can look forward to flights like never before with these iconic characters. Book your AirAsia flight on AirAsia MOVE to be among the first to fly with these extraordinary aircraft liveries and embark on an unforgettable journey.
