Beko, a European appliance brand, has participated in the Home Buddies Fiesta outreach program, which uplifted the Gawad Kalinga village in Laguerta, Muntinlupa, Philippines. Home Buddies, the largest Facebook community of home enthusiasts in the Philippines, launched in 2020, has over 3 million members. In its fourth year, Home Buddies partnered with Beko and 50 volunteers to serve around 128 families, including 200 to 300 children, within the Gawad Kalinga Village. Teams focused on community repainting, feeding programs, GK Paraisong Pambata programs for kids, and event organizing. This initiative aims to create a healthier environment for the broader community and future generations.
Frances Lim Cabatuando, the founder of Home Buddies and fondly known as Mayora Frances, shared the inspiration for this year’s celebration, which is based on the Filipino Fiesta tradition.
“A Filipino Fiesta is made up of three elements: (1) the community coming together, (2) there’s fun and food for everyone, (3) and it has to be a meaningful celebration. We thought it was the perfect theme for this year’s outreach,” said Frances.
Beko representatives participated in heartwarming programs for kids, staged a booth for participants to enjoy more activities, and sponsored an event segment where community kids played games and took home prizes.
“Our collaboration with Home Buddies reflects Beko’s mission and commitment to creating positive change in Filipino homes. Through our products that promote a healthy lifestyle and our partnerships with organizations that share our vision, we are dedicated to bringing convenience and joy to every home we reach. This outreach at Gawad Kalinga is a testament to our commitment to spreading love, especially as the holiday season approaches,” said Dyeun Zapanta, Marketing Head for Beko Philippines.
“We are grateful to everyone who came and shared their time, energy, and resources to make this outreach happen. Although it was just a one-day event, I know the kids and their families will remember it forever. Thank you, Beko Philippines, for trusting Home Buddies, and we look forward to our 5th anniversary next year,” shared Frances.
In the spirit of the holiday season, Beko is spreading cheer with its Beko Sends Love promo. Enjoy discounts of up to 29% on European-quality appliances and freebies of up to PHP 48,000 on selected items. Every purchase made until December 31, 2024, will contribute to the “Light A Parol, Light A Home” gift-giving initiative of St. John Bosco Parish in Makati.
For more info on Beko Sends Love, check out the offers online or at any authorized dealers near you, or visit beko.ph and follow @bekoph on Facebook and Instagram.
