The Philippines’ inaugural Beauty Creator Summit, organized by Liz Lanuzo of Project Vanity, attracted over 200 beauty influencers and aspiring content creators. The summit featured top influencers Marj Maroket, Belle Rodolfo, Teree Daisuke, and Kai Javier, who discussed critical topics on success in the beauty content industry. Belle Rodolfo led a workshop on storytelling and scriptwriting to help creators stay authentic. Kai Javier provided a practical guide on content creation strategies, equipment, and editing basics. Teree Daisuke shared insights on approaching brands, pitching oneself, and analyzing success.
He recalls joining as many online content creation competitions as possible to get his name out there, including the ones hosted by OG brands like Ever Bilena and Careline. Marj Market concluded with “Branding Strategy for Beauty Creators,” discussing her evolution from home-recorded content to representing brands globally and inspiring attendees to develop a brand that resonates with their audience.
A common theme across all sessions was authenticity as the key to standing out in today’s digital landscape. Attendees participated in breakout mentorship sessions with each speaker, gaining hands-on coaching and insights.
The event offered three ticket tiers, each with exclusive beauty kits: Beauty Insider (P5 000), Trend Setter (P2 000), and Fresh Face (P1 000).
Ever Bilena’s group of brands—Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Hyaloo, and Ever Organics—played a significant role as sponsors, featuring interactive booths with unique giveaways. Ever Bilena offered customizable serum-tinted lip balms with their fun and coquette-bedazzling station. Hello Glow ran a “Guess the sunscreen” challenge with prizes, and Spotlight Cosmetics showcased its trending products with personalized engraving services.
The summit’s success marks a significant milestone for the local beauty community, highlighting the importance of authenticity and strategic branding in influencer growth!
