BINI Continues To Crunch Boundaries With Super Crunch

BINI, a group of eight talented women, has become a popular girl group in the Philippines. Their unique personalities and charming nuances have taken center stage in the local music scene. Since their debut with “Born to Win” in June 2021, they have gained prominence with chart-toppers like “Pantropiko” and “Salamin, Salamin.” Their high-energy performances and charisma have attracted numerous brand endorsements, making them the nation’s girl group. Their captivating songs and collaborations with brands have solidified their place as a powerhouse of talent and inspiration.

A standout moment in their journey has been their partnership with one of Prifood Corporation’s snack brands, Super Crunch. This collaboration gave birth to the iconic brand song “Super Crush,” which resonated with the sound palate of their fanbase, Blooms. This brand song has amassed an impressive number of streams on Spotify and peaked at 31st on iTunes Philippines. Its equally successful Super Crush music video has also racked up a remarkable 5.6 million streams in just a year.

In a thrilling development, Super Crunch is thrilled to announce the renewal of their partnership with BINI. This year prompts an exciting continuation of their collaboration as both parties gear up to introduce fresh and innovative ventures for the upcoming months. Fans and spectators can look forward to more snackakabaliw moments, promotions, and exclusive content highlighting the ever-evolving synergy between BINI and Super Crunch.

“We are proud to announce the continuation of our partnership with BINI. We are very happy to continue what we started last year with them, and we are grateful for the reception of the fans,” said Enrico Yap, Assistant General Manager of Prifood Corporation.

The talented girl group has successfully brought their extraordinary 3-day concert, “Grand BINIverse,” to a triumphant close. In support, Super Crunch provided concertgoers with enjoyable snacks and set up a fun photo booth to capture their snackakabaliw memories to keep as Blooms.

Fans can anticipate Super Crunch’s support continues to crunch up new ground, achieve even more significant milestones, and become industry trailblazers, amplifying their reach in the country and expanding their fanbase globally.

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