Gap’s “Feels like Gap” campaign celebrates confidence and comfort with a collection of soft, elevated product essentials. The campaign features actor Parker Posey, known for her fearless creativity and personal style. The collection combines style, quality, and comfort, allowing individuals to express themselves through movement, music, and soft product essentials. The campaign embodies the spirit of dancing without anyone watching.
“Feeling comfortable is the ultimate confidence,” said Mark Breitbard, President and CEO, of Gap brand. “Our Spring collection with softer-than-ever essentials is designed to empower you to move freely and authentically. True style starts with feeling good in what you wear – Parker is unapologetically herself – a true Gap original who inspires others to embrace their originality.”
Gap’s Spring 2025 lineup delivers iconic essentials with a focus on soft fabrics, relaxed silhouettes, and versatile styling options. The collection expands on Gap’s bestselling fabrics including VintageSoft sweats and UltraSoft denim, bringing a new level of comfort to the entire range of Gap wardrobe staples. Made with a proprietary cotton-tencel blend, UltraSoft is Gap’s softest and most lightweight denim that doesn’t compromise on durability or style, delivering comfort and ease of wear – available in denim jeans, shirts, and more!
The campaign, created and documented by industry-leading female creatives, like photographer Amy Troost, director Talia Collis, and choreographer Sadie Wilking, showcases Parker moving freely alongside a diverse group of dancers. The 90-second spot, set to the emotional track “Mama’s Eyes” by pop artist Mette, tells a powerful story through dance, sound, and styling that represents a message of acceptance and invites viewers to share their unique story with the world around them.
“Confidence is a feeling, a feeling that you’re free to be your best self. When I got to work for the Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted,” said Parker Posey. “I was inspired to see the next generation keeping that spirit alive — it was cool and optimistic.”
Gap’s Spring 2025 campaign launches globally this March 2025, with the limited styles featured available to shop in stores and online. Follow @gapphilippines to learn more.
Visit the following stores and try on your next iconic fit: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center, and Abreeza, Davao, or shop online at gap.com.ph
