By Dexter Francis De Vera
If you’re looking for colorful sportswear with a good design idea behind it, then the Adidas Love Unites 2021 Pride Collection is the one for you. The Do-It-Yourself (DIY) visual aesthetic born from the LGBTQ+ communities who had sought to create their own spaces for self-expression will be the highlight of this year’s Pride Collection. This DIY aesthetic is the inspiration behind the fluid geometries as well as the expressive and layered graphics seen throughout the collection.
The 30-piece collection includes special colorways of classic Adidas silhouettes like Nizza, Forum, UltraBoost 5.0 DNA, and AdiZero Pro V1 as well as a colorful line-up of apparel from bucket hats and jumpsuits to sports bras, shorts, and jerseys.
What was immensely important and continues to be, is that we not only celebrate the LGBTQ+ community but also give back. We have been elevating existing work as well as co-creating new programs to break down barriers for LGBTQ+ communities by funding and creating multi-year partnerships with organizations like Athlete Ally and Stonewall UK who are devoted to ending homophobia and transphobia in sport.
Adidas and its actions are all firmly rooted in the belief that to end homophobia and transphobia in sport, there should equal representation of LGBTQ+ people in all sport and fitness communities, at all levels.
This year’s Love Unites campaign will also spotlight the LGBTQ+ icons and allies who are actively supporting the community in championing inclusivity. Get to know transgender professional basketball player Layshia Clarendon, Black Lives Matter movement supporter Amanda Zahui B, professional athletes Chelsea Gray, Collin Martin, Rachel Daly, Aleia Hobbs, professional soccer players and real-life couple Ashlyn Harris and Ali Krieger, former world champion diver Tom Daley, singer/songwriter Pabllo Vittar, fashion designers Rich Mnisi and Thebe Magugu, wellness expert Chinae Alexander, yoga teacher Jessamyn Stanley, and fitness trainer Cody Rigsby.
So whether you’re looking to show your true colors or just showing your support for the LGBTQ community, the latest collection from the brand with the three stripes is exactly what you need.
To know more about the 2021 Love Unites collection, visit http://adidas.com/loveunites or join the conversation through #LoveUnites and @adidas on Instagram and Twitter.
