June is Pride Month, and this year Hugo Boss is celebrating bigger and better than ever with a message that love is for all and that everyone should have the freedom to be themselves.
To mark this, the brand has taken their Pride Month initiatives with a new capsule collection, created to support ILGA World—a worldwide federation of more than 1,700 organizations from over 160 countries and territories campaigning for equal rights for LGBTQIA+ people. The new capsule features Pride flag colors and slogans, such as “Love For All” on unisex style essentials, from classic T-shirts to hoodies to bodywear.
The special Pride campaign features actor, writer, director, photographer, and activist, Tommy Dorfman, and Peter Zurkuhlen, who is chief of staff of Get Help and programming board member of the Los Angeles chapter of StartOut which champions LGBTQIA+ entrepreneurs. Wearing the new capsule collection, Tommy and Peter are captured together to share their stories and speak about pride, freedom, and hope.
“It is important to listen to the LGBTQIA+ community and to amplify queer voices and queer creativity. We must look into the mirror, look at one another, look at our differences and see those as strengths, not as things that pull us apart. We need to aim for the goal that everybody should be able to be who they want to be and whoever they feel they are is great. Just celebrate each other and every facet of our community. Just show love for all,” Tommy Dorfman and Peter Zurkuhlen share.
Here are the some of pieces that you can get your hands on right now:
BOSS is available at Greenbelt 5, Shangri-La East Wing, City of Dreams, Newport Mall, Rustan’s, and www.Trunc.ph. To know more, follow @ssilifeph and @trunc.ph on Instagram or visit www.hugoboss.com and www.ssilife.com.ph
