Roast beef makes an impressive main for any home feast, but it’s also an easy option for weeknight meals. Though the lechon baka is currently a food obsession or “food trend,” we think it will stay for quite a while. From Cebu’s (and even Manila’s) favorite Rico’s Lechon comes a new and satisfying offering—Lechon Baka.

Rico’s Lechon Baka is hand-sliced, keeping its juiciness and tenderness in the meat. It’s got plenty of brawny flavor with the right amount of fat on the surface, and that smoky roasted aroma making you want more with every bite. With Rico’s Lechon signature flavorful taste, intensify the flavors even further by dipping the Lechon Baka in their delicious homemade SukaLami.

A The Best Roast Beef is Coming to Town. Introducing, Rico’s Lechon Baka!

With their expertise in roasting, Rico’s Lechon has been recognized in international awards and the crowd favorite for its “crispy, juicy, and flavorful” lechon. It has also been dubbed as Cebu’s best lechon and even made more popular for its iconic spicy variant and scrumptious Cebuano culinary offerings.

B The Best Roast Beef is Coming to Town. Introducing, Rico’s Lechon Baka!

Fans of rotisserie-cooked beef can now get their hands on Rico’s Lechon Baka for only P350 (Junior Size which serves 1-2 pax) and P1,350 (Fiesta Size which serves 6-8 pax. But that’s not all! It also comes in the iconic Rico’s spicy variant for P380 for the Junior Size and P1,460 for the Fiesta Size. Customers can also pre-order for pick-up and delivery by contacting the Lechon Fulfillment Center at +639178147648, +639188880555, or +63277990810.

Rico’s Lechon Baka will be available starting July 1 in select Rico’s Lechon stores around the metro To know more, like @ricoslechonofficial on Facebook and Instagram; or visit www.ricoslechon.com