In marginalized communities here in the metro as well as in the provinces, families, especially the family member whose role is the breadwinner in the household are often at a severe disadvantage. Poor families need health and nutrition support for long-term survival. Residing in poor communities, where their neighbors are likewise poor, it would be impossible for them to improve their situation.
Mega Global Corporation together with the Mega Tiu Lim Foundation will once again hold the Mega Bigay Sustansya program for the third straight year. This health and nutrition program that’s deep-rooted from the company’s core value of malasakit was set up in order to address worldwide issues on hunger, malnutrition, and health of children most especially.
With its determination to improve the health sector of the country, Mega Bigay Sustansya aims to reinforce the importance of nutrition as an essential in order to live comfortably and with dignity to Filipino children and their families nationwide and extend a helping hand to those in need.
“When we first launched this nutrition program two years ago, we saw how transformative it was for the beneficiaries, who not only saw an improvement in their weight but also in their health and well-being. Inspired by their transformation, Mega Global decided to expand this program and make it sustainable by also educating the community on the importance of having good food and having good nutrition for the whole family,” said Marvin Tiu Lim, Chief Growth and Development Officer.
This year, Mega Global is partnering with Reach Out Feed Philippines, who will spearhead the preparation of the meals daily, deliver these house to house to each beneficiary and provide a nutritional assessment of all recipes used in the program, and will also analyze and evaluate the results of the program.
The program aims to support 870 children from various barangays across six provinces through a 60-day nutrition program. These include Batangas, Navotas, Valenzuela, Samar, Surigao del Sur, and Zamboanga. Beneficiaries are children aged 4-12 years old, who will receive two nutritious meals daily for 60 days. The daily meals will include at least one sardines meal, made using Mega Global’s vitamin- and nutrient-packed high-quality sardines.
At the beginning and end of the program, the weight, height, and mid-arm circumference of the children will be taken to gauge their progress. To encourage parents to support the nutrition program for their children, Mega Global will provide incentives to select participants who fit the program’s criteria—biggest gainer, most improved, etc.
To further ensure that the progress made is sustained, Mega Global will also be developing leave-behind materials containing affordable nutritious recipes made from ingredients that are easily accessible to families. This will empower parents and the community with knowledge on how to prepare nutritious meals for the health and well-being of their children and loved ones.
Mega Global Corporation has been championing the value of malasakit. From products to people to the greater community, every decision made by the brand is anchored on this belief. Once again, the advocacy of ending hunger and uplifting the lives of impoverished children and their families comes to life in Mega Bigay Sustansya Year 3.
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