Hellbound, the epitome of dystopia envisioned by director Yeon Sang-ho, is a global phenomenon. Hellbound is a Netflix Series on supernatural events caused by otherworldly beings who appear out of nowhere to issue a decree and condemn individuals to hell, causing mayhem and enabling the religious group The New Truth to grow in power and clash with those trying to uncover the truth.
According to Netflix‘s Global TOP 10 (www.top10.netflix.com), Hellbound recorded an accumulated 43.48 million watched hours in 3 days since its release and ranked number 1 in the Netflix Top 10 List in 12 countries, including not only South Korea but also Singapore, Hong Kong, Philippines, Indonesia, Thailand. It also landed in the Netflix’s Top 10 List in 59 countries including India, US, France, and Germany. This result is more outstanding considering Hellbound’s record only includes 3 days’ total of the viewing hours out of the week since its release last Nov 19.
Hellbound’s superb reception was anticipated even before its release. Global interest in K-Content is at its peak following Squid Game, and Director Yeon Sang-ho has already awed global audiences before with Train to Busan. What added to the hype was Hellbound’s partial release in prestigious global film festivals, such as Toronto International Film Festival, BFI London Film Festival, and Busan International Film Festival, where the series was acclaimed for its quality. As expected, Hellbound won the hearts of global viewers. In addition to co-writing the original webtoon series, Director Yeon Sang-ho took charge of co-writing the script and directing to expand his unique universe. With the shocking and refreshing premise of sentencing people to hell, Director Yeon awes and stimulates the audience, forcing them to ask questions on universal topics like life and death, crime and punishment, and justice. On top of that is the stellar cast lineup of seasoned actors—Yoo Ah-in, Kim Hyun-joo, Park Jeong-min, Won Jin-ah, Yang Ik-june, Kim Do-yoon, Kim Shin-rock, Ryu Gyeong-soo, Lee Re, and more—that lures the audience to Hellbound.
Netflix launched its “TOP 10” website (www.top10.netflix.com) which unveils lists of the most popular series and films on Netflix every week. The weekly lists are based on the total number of view hours, updated every week on Tuesday (PST / 4 am every Wednesday Philippine Time) with data from Monday through Sunday. The list is separated into English and non-English, and Film and TV.
Hellbound is now streaming on Netflix.com
