Opening May 22 at B3 Bonifacio High Street, the store offers immersive in-store experiences connecting consumers to sports and the community. Ayala Malls President Christopher Maglanoc shares, “Nike has been a long-term partner of Ayala Malls. We’re thrilled to have Nike in our facility and have the largest store in Southeast Asia.“
Spread across two floors, the 14,000 sq. ft. store is the largest Nike retail space by area in the Southeast Asia region. It hosts the region’s most comprehensive range of Nike products, serving men and women across running, training, tennis, yoga, basketball, and golf. Forwarding Nike’s belief in inspiring the next generation of athletes to a daily habit, Nike Fort now has a dedicated kids section covering toddlers through grade school.
Nike Fort’s services built to innovate and elevate the women’s shopping journey include Women’s First Hour, where female members get prioritized shopping and appointment hours to browse without having to queue up; bra and tights fittings; and exclusive styling sessions for their family and friends.
With its latest renovation, Nike Fort plays to three guiding principles: Bringing access to sport, adding value to the local community, and creating a destination that brings consumers closer to sport and one another. These principles are brought to life through three distinct zones:
• Access to the sport. The Sports Hub is a concierge service that helps shoppers find opportunities to participate in sports in the city and avail of styling services. These 60-minute 1:1 sessions with the store stylists aim to create looks tailor-made to the customer’s needs; help shoppers discover new sports by matching them with the apparel and footwear and new seasonal styles.
• Adding value to the local community. The City Replay zone is a studio that brings an assortment of hyperlocal products through customization of tees, totes, caps, and shoes via designs of home-grown talent.
• Bringing consumers closer to sport and to one another. Experience Studio is a wellness destination that focuses on Nike’s five facets of fitness: Movement, mindset, recovery, nutrition, and sleep. Consumers can participate in group sessions or sign up for 1:1 expert sessions tailored to their health & wellness goals.
Bonifacio’s green space with running tracks, basketball courts, football pitches, parks, and walking trails, further provides an ideal surrounding to Nike Fort’s sports and wellness destination, highlighted by its external mural created by local artist Anjo Bolarda. Better known as Bitto, Anjo’s wall art explores relationships between female athletes, sports, and local flavors in contemporary society. Keeping consistent with the messaging relating to sport, the idea behind the mural inspires everyone to ‘Make Sport a Daily Habit.’
Maglanoc adds, “It’s not just your typical sports store. They have invested in the total fitness experience. They help bring the community closer through sports and promote health and wellness. We look forward to more projects with Nike.“
Ayala Malls keeps amazing going with a wide array of exclusive and well-curated shopping and dining establishments assembled to effectively serve the needs and wants of today’s discerning patrons nationwide. Ayala Malls offers the most impressive lineup of local and global stores and brands exclusively housed in their establishments and provides a home for essential shopping with various destination favorites.
Visit Ayala Malls to enjoy the best products and services at your favorite brands’ flagship stores today!
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