Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range will be launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.
Healthiness in Pocky with High-Fiber and Wholewheat
With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we add fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture.
The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.
Design Attention
We’ve also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.
“We want to be a brand and a company that evolves together with society, while keeping our core unchanged. “More Happiness, More Goodness!” will be delivered to the Philippines.” Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.
The more you share, the more you enjoy this mess-free tasty snack! Please check it out.
#PockyHeart
Share happiness by making a heart for your loved one with Pocky!
It is simple to make a heart using 8 boxes of Pocky. You can use the same flavor or enjoy a combination of flavors. Share your Pocky Heart with everyone using the hashtag #PockyHeart.
Purchase the New Pocky Range in major supermarkets, the LazMall Glico Official STORE, and Shopee Mall Glico Official STORE. For more information check out the Official Pocky Philippines Facebook and Instagram Page.
