Newly signed artist of Careless Music Lesha just dropped the music video for her first single under the label entitled “3:33”. The video features Lesha singing while navigating through a CGI labyrinth with renowned dance group A-Team also providing visual movement to supplement the story of the video.
Being her own director and producer in all of her past music videos, Lesha expressed her relief when the Careless team took over in producing the video. “I’ve been so used to project managing everything during my previous MV shoots but this time I finally was able to relax a bit and let the team handle things. It was so refreshing not having to worry about anything else other than being the talent,” shared Lesha.
The conceptualization and execution of a CGI labyrinth was a collaborative effort between Lesha and the Careless Music team. The music video’s director Henz shared that the concept of the video was based on the lyrics “I’m on my way, I’m getting out of this maze.”
Despite this single and music video being Lesha’s first collaborative work with Careless Music after independently producing her music and visuals prior to signing, both parties had a very smooth working relationship throughout the whole production process. “It was very collaborative and she was easy to work with. We were on the same page when it came to the vibe of the music video,” shared Henz. “She does everything. She produces her own beats, writes her own lyrics. She knows what she wants and I guess that adds to the authenticity of her songs because it is all her.”
A singer-songwriter and a music producer, Lesha has been making waves in the local music industry since the release of her first song in 2017. Her sound can be described as diverse having influences in electro-pop, alternative, hip-hop, jazz, trap, and EDM. Since the release of her first single back in 2017, Lesha has released around 12 songs that were composed and produced by her.
With an already impressive track record prior to joining Careless Music; being the headlining performer for a number of events and festivals that include the YouTube Fanfest, BGC NYE Countdown Party, SM Youth Fashion Show 2019, as well as the cover girl of MEGAStyle and STATUS Magazine. Lesha also has had many collaborations, both locally and globally, when it comes to her music such as riddo, Kio Priest, Jonathan Manalo, Arthur Tan, NOT U, Ghauri, and Babbe among others, Lesha’s career trajectory after joining the music label is seen to go nowhere but upwards, further surpassing all of the already major milestones that she has accomplished.
Listen to Lesha’s “3:33” here: https://orcd.co/lesha_3-33.
