Global apparel retailer Uniqlo today announces the launch of JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world. The campaign will start in Japan on Friday, July 1.
The aim of the JOIN: THE POWER OF CLOTHING campaign is to encourage Uniqlo customers to be a part of the environmental sustainability activities that Uniqlo has conducted up to now. The two main initiatives, conducted at Uniqlo stores and the uniqlo.com online store, are Buy and JOIN and Learn and JOIN. The program aims to raise awareness of global problems such as ocean pollution among customers and to inspire action that makes the world a better place.
In addition, Uniqlo will sell products made with 100% recycled fibers (plush toys, pocketable bags, T-shirts), featuring designs with Doraemon Sustainability Mode, the Uniqlo Global Sustainability Ambassador.
During the campaign, when customers purchase Uniqlo products made with recycled materials or Blue Cycle Jeans, they will be contributing to a better world in more ways than one. Uniqlo’s parent company, Fast Retailing, will donate up to US$1 million (approximately 130 million yen) to the Nippon Foundation to support activities that reduce ocean waste, by donating the profits of sales of these campaign items.
The JOIN: THE POWER OF CLOTHING campaign gives customers two ways to participate.
• Buy and JOIN – Support donations with purchases. When customers purchase products incorporating recycled material, such as items made from 100% recycled polyester recovered from plastic bottles and featuring the Doraemon Sustainability Mode motif, or environmentally-friendly Blue Cycle Jeans, Fast Retailing will donate up to US$1 million (approximately 130 million yen) from the profits of campaign item sales to the Nippon Foundation to support activities to reduce ocean waste.
• Learn and Join – Find out more about ocean pollution through special content. UNIQLO will open a special website on Wednesday, June 29, where visitors can learn about environmental issues and take action. The site includes messages from UNIQLO Global Brand Ambassadors calling for participation in the campaign, and a video with LifeWear Special Ambassador Haruka Ayase outlining some of the sustainability focus areas at UNIQLO. There is also a wide range of special content to learn about ocean-related issues, including an interview with a biological oceanographer, Ryota Nakajima, a talk with Ms. Yoko Koga on reducing the use of plastics in everyday life, and an interview with environmental specialist Dr. Keith Alverson.
To know more, visit https://www.uniqlo.com/ph/en/contents/sustainability/jointpoc and www.uniqlo.com/jp/en/contents/sustainability/
