Tommy Hilfiger releases the Tommy Hilfiger x Shawn Mendes Global Campaign video
Tommy Hilfiger which is owned by PVH Corp. is pleased to announce the release of the Classics Reborn campaign video introducing the brand’s newest collaboration with Shawn Mendes. The multifaceted global partnership Play it Forward kicked off in Summer 2022 with various collaborative efforts that will include custom-made styles for Shawn’s Wonder: The World Tour, a US$1 million donation from Tommy Hilfiger to offset the environmental impacts of the world tour, and a co-designed capsule collection set to launch in Spring 2023 that will feature quality reimagined styles with circular design while scaling material recycling innovations.
Paying homage to the brand’s music history, the video shows Shawn Mendes playing guitar and singing a cover of Bruce Springsteen‘s mid-80s dance-rock anthem, Dancing in the Dark, which has been recorded exclusively for this project. In one scene, a tri-colored Americana bandana is tucked into the back pocket of Shawn’s jeans—the ultimate tribute to Springsteen’s look in the original video.
The video was shot in Austin, Texas, and is set in both a natural outdoor landscape as well as inside a warehouse under the direction of Craig McDean and Theo Stanley.
The Classics Reborn video launches the new Classics Reborn campaign, featuring items from Tommy Hilfiger’s classic 1985 collection, now being produced with more sustainable materials. Shawn wears the classic Tommy Hilfiger colors of red, white, and blue in the video, inspired by the brand’s Americana heritage. These statement-making colors are also subtly integrated into the visuals and set design.
In the coming months, further details of the Play it Forward collaboration with be shared across Tommy Hilfiger and Shawn Mendes’s social channels. Friends and followers of the brand are invited to join the conversation on social media using #TommyXShawn, #TommyHilfiger and @TommyHilfiger.
Tommy Hilfiger is available at Central Square BGC, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at www.trunc.ph, www.rustans.com, Zalora, and Lazada.
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