Experience the paradox of easy-to-apply and hard-to-miss with Issy & Co.’s edgy take on the classic blush
Responding to where beauty is now, Issy & Co. revamps its blush offering with the Crème Cheek Blush, a lightweight multi-use blush that melts into the skin. Creating a lit-from-within flush, this blush features a creamy formula that is easy to blend and build to one’s desired intensity.
“Why did we revisit our blush? Trends change. Preferences change. The pandemic has caused a shift towards products that have more ease and comfort. Given this, we wanted to create a blush that’s more aligned with where beauty is now and where we are going as a brand,” begins Joel Andrade, Issy & Co. creative director and co-founder.
Like the bronzers, the Crème Cheek Blush is sheer, buildable, and melts like a dream, making it easy to work with. Also, despite its emollient texture, the blush does not feel oily and heavy on the skin. Working with a brush, sponge, or fingertips, the blush can be layered on the cheeks, eyes, or lips.
In contrast to being easy-to-apply, the Crème Cheek Blush is hard to miss. “We are excited to show the many possibilities one can do with a blush. We challenge our Issy Girls to explore what a blush can do,” shares Andrade.
The Crème Cheek Blush comes in (pause for suspense) 10 shades! The shades range from beloved, tried-and-tested colors to bold, shocking ones. “Part of the challenge is going beyond your comfort zone, taking risks, and surprising yourself. Swipe it all over your face, layer or mix 3-5 colors—the possibilities are endless,” adds Andrade.
Explore the possibilities with the 10 shades: Milkshake (cool tone pink), Stripped (warm biscuit tan), Criminal (sunkissed hot coral – with shimmer), Bang (radiant soft rose – with shimmer), Red Light (bold fiery red), Savage (smoked rosy mauve), Babygirl (true classic lilac), Safe Word (delicate peach pink), Karma (sultry rich berry) and Gold Digger (luminous gilded clay – with shimmer).
In true Issy & Co. fashion, the Crème Cheek Blush has skin-loving ingredients such as Japanese Camellia Seed Oil, which has antioxidant, anti-pollution, and soothing abilities, and Meadowfoam Seed Oil, which helps seal moisture and soften the skin. Ultimately, the Crème Cheek Blush is Issy & Co.’s reminder that makeup is a form of self-expression and that there are many possible ways to express one’s self through color. So ask yourself, how do you blush?
“We saw a way to take a blush to the next level. We saw a way to make our blush easier—the Issy way. While a blush may not be something new, there’s always a way to reinvent a classic,” says Andrade.
Issy & Co.’s Crème Cheek Blush is now available for only P349 each available on Tiktok Shop, Shopee, and Lazada.
Follow Issy & Co. at @issyandcompany on Instagram, Facebook, and TikTok.
