The House Collective’s The Opposite House in Beijing announces SUPERFLY’s selection as one of only 11 restaurants for global sports behemoth adidas Originals’ adilicious campaign. Celebrating SUPERFLY’s cult status amongst Beijing’s youth scene, the collaboration sees adidas Originals and SUPERFLY work together to reimagine one of the brand’s iconic sneakers, with a limited-edition run of 880 pairs released on September 23.
SUPERFLY’s unique identity and strong community influence made it the clear choice for adilicious; the sole hotel restaurant picked. Both destination restaurant and urban social hangout, the eclectic Chinese bistro, which celebrates and elevates Sichuan’s buzzed-about “Fly restaurants” – casual eateries famously known for their delicious Sichuan cuisine and the go-to hangout place for locals.
Central to the partnership is the limited-edition sneaker drop, which draws on the style concept of SUPERFLY; creatively combining retro elements with future ideas. As a restaurant known for its bold design, the blue and white squares patterned on the shoe nod to SUPERFLY’s tiling, while splashes of orange-red mimic the terrazzo dining tables.
On the launch day of 23 September, visitors to SUPERFLY experienced a full venue takeover, with adidas installations to discover both inside and out and a short menu of reimagined basketball snacks in tribute to the original concept of adidas Forum.
Since its opening in 2020, The Opposite House’s SUPERFLY has strived to create a locally rooted experience that resonates on the global scene. As the “House of Art”, The Opposite House is a destination for the capital’s culture makers. Blending fashion and art in its DNA, The House features buzzed-about happenings from fashionable high tea that culls inspiration from the designers’ creations, to pop-up stores featuring sought-after luxury brands. In tandem with the unveiling of the collaboration with adidas Originals, SUPERFLY will house a creative installation at the restaurant from 24 September to 24 October 2022.
This partnership’s significance goes beyond providing guests with an exceptional dining experience, but also reflects the brand’s multiculturality and popularity as a lively social space. These sneakers also bring to life our artistic expression with its pioneering design, echoing our artistic pursuit for continuous innovation. We hope to be able to tap into and showcase the perspective of the younger generation through taste and food culture with this partnership. With a strong urban atmosphere and bold design, SUPERFLY has always been an exemplary reflection of the ongoing pursuit of art in The House Collective.”
Starting today, the limited-edition SUPERFLY x adidas sneaker will retail at RMB 899 (approximately USD $128), and be available exclusively at select adidas stores in Beijing, as well as through the adidas CONFIRMED APP.
