Selma Blair and Labrinth headline as Gap icons in Core Classics, redefining culture and style across generations
This season, Gap puts the spotlight on Icons, showcasing a collection of essential classics designed to dress generations of culture shapers. Gap Icons include both reinvented classics in new proportions, organic fabrics made with more sustainable Washwell water-saving techniques, and a diverse cast of individuals who are shaping our culture through their style and voice.
Debuting today and building upon its long-standing history of uplifting varied and distinct individuals, Gap’s Fall 2022 ICONS campaign continues to celebrate modern American optimism and what it means to be a true Icon—someone creating positive change by simply being their truest self.
Starring a cast of culture shapers, including renowned actress Selma Blair, a New York Times best-selling author and mother with multiple sclerosis, advocating for a more inclusive world; and UK performer Labrinth, a humanitarian connecting people through the power of music, the cast of Icons is represented by artists and trailblazers, all of whom use their platform and voice to push culture forward. From Cameron Russell, who uses storytelling to facilitate evolution; to 23-year-old Toni Breidinger, who pushes the boundaries both on and off the racecourse, these Icons speak to what can be accomplished when you embrace who you truly are.
“At Gap, Icons are a symbol of timeless individuality, and there’s nothing more iconic than shaping culture by amplifying your true self and talent,” says Mary Alderete, Global Head of Gap Marketing. “A Gap Icon is an essential classic—the mallcore standard, really—like our 90s loose Washwell denim, flat front Washwell khakis, and big white organic cotton shirts. Gap Icons also include trail-blazing individuals like New York Times best-selling author Selma Blair who is pioneering change as she’s on her journey with multiple sclerosis, and Labrinth, an artist who is connecting cultures and communities through music. We’re excited to celebrate these Icons in our Fall campaign as a diverse group of individuals, effortlessly styled in Gap updated classics, who are using their unique talents and abilities to better us all.“
The campaign was concepted by Gap Global creative director, Len Peltier and directed by Koto Bolofo, paying homage to Gap’s Icons that have defined the standards since 1969, designed to dress generations. Styled in 90s loose organic cotton denim, big white shirts, cargo, flat front khakis, and the classic Gap logo hoodie, the cast of ICONS are featured in iconic Gap essentials made new again in responsibly made fabrics and fresh proportions.
Gap’s Fall 2022 collection is now available at Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center, and Abreeza, Davao, or shop online at gap.com.ph
