The upcoming spot features Kawhi Leonard, IU, Raheem Sterling, Bukayo Saka, and the brand’s newest ambassador Jack Harlow
Today, global athletic leader New Balance unveiled the latest installment of its global We Got Now campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka, and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow.
The video features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU. These are faces shaping ‘now’ in the world of sports and culture, and the new spot is intended to highlight the joy of their craft in everyday moments—not just when they’re on the world’s biggest stage.
New Balance is a firm believer in the power of now, and ‘We Got Now’ is a rallying cry for a global generation to fearlessly redefine themselves in pursuit of their passions. Now is the time to energize culture and create positive action, without waiting for permission. Through its relationships with athletes and ambassadors who aren’t afraid to change the game, challenge the system, and encourage others to do the same, New Balance strives to empower everyone to live life on their terms, always in the now.
“Through the continuation of our ‘We Got Now’ campaign, New Balance is challenging our ambassadors, athletes, and fans to come together in fun and meaningful ways,” says New Balance CMO and Senior VP of Merchandising Chris Davis. “When we allow ourselves the freedom to play in setting authentic to ourselves, there’s a liberating energy that comes from moving our bodies, showing off our skills, and doing something, whatever it may be, that we truly love.“
This latest installment of the ‘We Got Now’ campaign was conceptualized and produced with VMLY&R, a global full-service marketing based in New York City.
‘We Got Now’ will live globally on www.newbalance.com and its social media channels, as well as media placements throughout 2022.
To learn more about the latest We Got Now campaign, visit www.newbalance.com
