Global apparel retailer, Uniqlo, launched Join: The Power Of Clothing, a global campaign to support activities for a better world, last July 1 in Japan. The second phase of this campaign, to be conducted at Uniqlo stores in Japan, the uniqlo.com online store, and select overseas locations, will start on October 3 to October 31.
The aim of the Join: The Power Of Clothing campaign is to encourage Uniqlo customers to be a part of its ongoing sustainability activities. The program aims to raise awareness among customers of global problems such as ocean pollution and to inspire actions that make the world a better place.
During the campaign, when customers purchase Uniqlo fleece products made from 100% recycled polyester fabric, Uniqlo’s parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste*1.
In addition, from Monday, October 3, Uniqlo will sell a Furry Fleece Full-Zip Jacket with a design featuring “Doraemon Sustainability Mode“, the Uniqlo Global Sustainability Ambassador. The Furry Fleece Full-Zip Jacket is made from 100% recycled polyester fabric derived from plastic bottles and features a “Doraemon Sustainability Mode” motif. The small needlepoint design, suitable for both men and women, allows parents and children to coordinate their outfits.
Uniqlo continues to add new content to its special website to help customers learn about environmental issues and take action. Special features explore the issues surrounding ocean garbage that is happening now, and measures to reduce the amount of plastic waste. Visit www.uniqlo.com/jointpoc
To know more about the company’s sustainability program, visit www.uniqlo.com/jp/en/contents/sustainability/ and www.fastretailing.com/eng/sustainability/report/new.html
