During Urban Poor Solidarity Week, Procter & Gamble (P&G) Philippines, the trusted brand with a varied range of outstanding health care, home care, beauty, and grooming products, assists over 6,000 urban poor families in collaboration with the Presidential Commission for the Urban Poor (PCUP).
Through the collaboration, P&G donated over Php 650,000 worth of P&G hygiene and home care products during the Urban Poor Solidarity week’s first-ever PWD Assembly and Senior Citizens’ Assembly, aiding urban poor communities in Quezon City, Mandaluyong City, and Masbate Province.
“P&G Philippines continues to be one of PCUP’s catalysts in making sure that the less fortunate families in the country live their lives a little easier despite poverty and scarcity. The success of the Urban Poor Solidarity Week 2022 celebration would not have been possible without the support of P&G Philippines,” says PCUP Undersecretary Elpidio Jordan Jr.
Since 1986, the PCUP has been the direct link between the urban poor and the government in terms of policy formulation and program implementation. It is tasked with establishing projects such as the PCUP Caravan and PWD and Senior Citizen’s Assembly to help empower marginalized communities by giving them access to basic needs and services.
According to PCUP, aside from food packs and medicine, proper hygiene is as vital as necessities. Access to products that enrich health, home, hygiene, and daily life empowers the urban poor sector and P&G’s product donations help fulfill this immediate need.
Aside from promoting proper hygiene education and access to P&G’s hygiene, and daily life products, the program also acquainted PWDs and senior citizens with the different programs and services of participating agencies that they may avail of in times of need. This includes health, legal, education, employment, housing, and other government services.
“Making a positive impact has and will always be at the core of P&G’s operations. We are grateful for the continuing partnership with PCUP; through their programs and projects, we are able to give Filipino families access to our products and promote health and hygiene,” says Raffy Fajardo, President of P&G Philippines.
