The Knowledge Channel Foundation and AIA Philippines Life and General Insurance Company have partnered to launch the AIA Healthiest Schools (AHS) program, aiming to empower more schools, students, and communities to become healthier and more sustainable. The partnership extends the AHS program to 10,000 public schools in KCFI’s nationwide network and aligns with AIA’s “Rethink Healthy” campaign. KCFI will develop and broadcast engaging health education materials for upper primary students, including nine 10-minute episodes on topics like healthy eating, active living, and mental well-being, accessible through free-to-air television, cable, satellite, and online channels.
This initiative supports AIA’s goal of making healthy living more accessible and inclusive for all Filipinos. Much like AIA’s Rethink Healthy campaign, it addresses the physical and mental well-being of young students through engaging educational content and empowering them to instill healthy habits early in life, ultimately contributing to a healthier future for the nation.
“We are thrilled to partner with AIA Philippines to bring the AIA Healthiest Schools program to more young Filipinos in the country,” said KCFI President and Executive Director Rina Lopez Bautista. “This partnership will enable us to create and deliver high-quality, holistic health educational content that will empower students to make informed choices about their overall well-being. We believe this initiative will contribute significantly to creating healthier generations.”
“The AIA Healthiest Schools program is designed to create a more inclusive environment that supports the health and well-being of students in ways that are attainable, practical, and sustainable for them,” said AIA Philippines Chief Marketing Officer Melissa Henson. “By joining forces with the Knowledge Channel Foundation, we’re amplifying the program’s impact and ensuring that its vital lessons reach a wider audience. We’re confident that this partnership will empower more students to take control of their health, well-being, and future.”
Learn more about the AIA Healthiest Schools program at https://ahs.aia.com/au/en./. To know more about Rethink Healthy, visit https://www.aia.com.ph/en/health-and-wellness/rethink-healthy.
