ANESSA, the Asia No. 1 Suncare Brand, has appointed musician and creative director Jackson Wang as its brand ambassador for the Asia-Pacific region. Wang’s exceptional talent, global appeal, and commitment to innovation align with ANESSA’s core technological strength in UV protection. Wang’s natural, radiant image, healthy lifestyle, and passion for outdoor activities perfectly personify ANESSA’s brand philosophy of “Embrace the Sun, Live Life to the Fullest.” Together, they will collaborate to usher in a new chapter of professional Ultimate UV Protection.
ANESSA launched its iconic Gold series in 2024, integrating four years of Shiseido’s R&D expertise including over 100 meticulous adjustments to its oil-to-powder ratio. The formula delivers a significantly lighter, “bare skin” texture. To ensure ultimate protection, the development team conducted 200+ rigorous tests, overcoming technical barriers with Shiseido’s proprietary Auto Veil Technology and Auto Booster Technology. The Auto Veil Technology automatically smooths out scrapes and uneven surfaces on the UV protective veil, making a seamless UV shield against the sun’s harmful rays. Auto Booster Technology protects and strengthens the UV shield even with heat, sweat, water, and humidity, giving the ultimate sun protection. This synergy achieves seamless, all-around protection, effectively addressing seven major suncare challenges (water, sweat, heat, humidity, movement, friction, and UV veil deterioration).
Beyond technological innovation, the Gold series elevates skincare benefits. It contains 50% skincare ingredients including purple tea extract and unshiu citrus extract. Both technology and skincare ingredients enhance the UV defense while deeply nourishing skin for 8-hour hydration. With its featherlight texture and quick absorption, the Gold series [2] shatters conventional sunscreen norms, redefining the standard for bare-skin sun protection.
As a pioneering brand in UV protection for decades, ANESSA remains dedicated to advancing cutting-edge sunscreen technologies, crafting the ultimate UV protection solutions that deliver precision defense and elevate outdoor experiences through scientific expertise. Moving forward, ANESSA and Jackson Wang will continue upholding the brand’s commitment to sun protection and scientifically robust defense, empowering everyone to lead healthy, active, fun-filled, beautiful lives under the sun.
